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If one is a beginning disc jockey in the night club or the private party business, with intentions of being successful, the following are skills needed to do so Knowing the crowd of customers, good music programming skills, and most importantly, being charismatic. These three things will be told to any beginning DJ by an expert on the subject. When getting to know the crowd, it does not mean knowing the customers individually, but rather the crowd as a whole, allowing the disc jockey to immediately recognize what kind of approach is needed to ensue when performing. First of all, getting to know the customers in any establishment, or at a private party, can be summed up simply by stating, "Watch and learn them." By getting to know the customers, the DJ can almost automatically understand how much work is needed to show the people a good time. For example, if the disc jockey is faced with a bland and quiet crowd, the job of the DJ will be more tedious, meaning more work is necessary in order to keep the crowd happy, and entertained. The disc jockey will have to, in a way, force out what is wanted from the crowd. This certain type of crowd requires a lot more vocal interaction through the microphone, more need to get requests out of the people, may include many changes in the types of music played by the DJ. Using those methods will find out what the crowd wants from the disc jockey. On the other hand, if the crowd is loud and rambunctious from the start, they will be easier to work with. Simply stated, the loud crowds are always more receptive of a disc jockey, and of the music that is played. It will be very simple to learn what the loud crowd likes or dislikes because they are very responsive. The approach to take in that scenario is for the DJ to play whatever music the crowd wants to hear through taking some requests, or going by what type of music is being played that they respond the best to. Once the disc jockey gets to know their crowd, then they must move onto the next step in being a successful DJ. Being a good music programmer is a very essential aspect of being a successful disc jockey, mainly because knowing what music to play and when and why to play it, is important. It does however vary from crowd to crowd, which is why it is important for the DJ to know their crowd. For instance if the disc jockey has a crowd that likes the hip hop music genre, and the DJ starts playing country music, then the crowd will leave. It is important to remember that the disc jockey is not playing what they want to hear, but they're playing what the crowd wants to hear. If the dance floor (the crowds designated dancing area) begins to clear up, then it's time to either change the music style, or to pick a faster or more popular song that appeals to that certain crowds music taste. That's necessary to keep the crowd going, or to "pump them up." It is also important not to forget that a disc jockey will not have enough "hit" songs to last all night, so it is necessary to strategically space the "hits" out among "filler" songs of the music genres that the crowd wants to hear. A beginner could view the disc jockey profession as a two layer cake, with knowing the crowd as your first layer supporting the second layer, which is being a good music programmer. But what's a cake without its icing? Having charisma can be viewed as the icing on the cake, because a cake is not a good cake without its icing. Similarly, a DJ is not a good DJ without charisma. Charisma is the single most important key to being successful as a DJ. If one is charismatic, it gives customers more confidence to approach the disc jockey and make requests. Not only will business for the DJ flourish when a customer feels comfortable approaching them, but it will also allocate a certain degree of control to the disc jockey over the crowd. Because the customer finds it easy to approach the disc jockey, then the customer is more likely to make a request. This will keep the customer happy, not only because the DJ is playing a song the customer wanted to hear, but because they feel the disc jockey has included the customer in the show. There one simple note, however, that must be added regarding requests; if a song is requested that the DJ knows will not work with the crowd, then the disc jockey should not play it. The most charismatic approach to that situation is to tell the customer that the song will not work with that particular crowd. However, if the customer is insistent, and/or stubborn, then simply say "I'll try to get to it." Using charisma to make the customer feel important is a very significant factor in the night club's, or in the private party business. Now, because the customer got what they wanted, they are more likely to return to the club, or to once again request the disc jockeys service for another private party. A beginning DJ also must always remember that technical skills are important, but are nothing without charisma. On one hand we have Mr. Mixmaster "tearing it up" on the turntables, and whose mixing skills are incredible, but he has no charisma. On the other hand we have Mr. Personality who can't mix for beans, but is always talking on the microphone and shows a great personality to his crowd, and almost always plays their requests as soon as he can. Which of the two DJ's are more likely to keep a crowd happy and coming back? The answer to that is Mr. Personality. Simply put, just as a cake is not a good cake without the icing, a DJ is not a good DJ without charisma.
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