Monday, October 12, 2020

A Review of a Story by Gordon Dickson

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Author's background, other works, etc.Name DICKSON, Gordon Rupert Aged 77Born Nov 1, 1 Where Edmonton, Alberta, CanadaDied January 1, 001 Where Richfield, MN


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Awarded Three Hugos 165 short story "Soldier, Ask Not," 181 novella "Lost Dorsai," & 181 novelette "The Cloak and the Staff." A Nebula in 166 for the novelette, "Call Him Lord." The 175 Skylark Award for Imaginative Fiction & the 177 British Fantasy Award for novel, The Dragon and the George. Dickson was inducted into the Science Fiction Hall of Fame in 000.Dickson's family moved to the States when he was 1. He became a naturalized citizen and was in the US Army for World War II from 14 to 146. Gordy, as his friends used to call him, finished his B.A. in 148 at the University of Minnesota and lived out the remainder of his life in the Richfield/Minneapolis area. He traveled much, attending many science fiction conventions, visiting other writers, and was in attendance at most of the Apollo space launches. He didn't care for the lens of a camera, feeling he seldom photographed well, but he was not shy. He would talk shop for hours and after beginning his career in shorter works, he soon thought only in novels, sometimes epics. He was a method writer, seeding his subconscious and then letting the harvest flow out through the keys. While all of that grew, Dickson paid the bills with over 80 novels. There were early collaborations with Poul Anderson and books with Harry Harrison, Ben Bova, Roland Green, and Keith Laumer. Gordy wrote some young adult novels and a mystery or two, several radio plays, and, as fantasy became popular, moved from a science fiction writer to one who freely used fantasy elements, being especially fascinated with dragons. He won three Hugos in three different story lengths and gained broad acclaim and world recognition as well as international awards. Gordon R. Dickson will most likely become more popular as time passes and the remainder of his work is published and/or finished. He never wanted to feed his readers. He strived to make them search for the food. SummaryThis story is illustrated by a series of letters. What happens in this short story is the following A certain Mr. Walter A. Child, a resident of the state of Michigan, is apparently a member of the Treasure Book Club. He gets sent the book "Kidnapped" by Robert Louis Stevenson by this club and owes them $4.8 for it (the book is accompanied by a short letter stating the bill). However, he writes them back saying that this was not the book he ordered. He actually ordered "Kim" by Rudyard Kipling, and is now returning "Kidnapped". Then an exchange of letters occurs between the book club, which is totally run by a computer system, and Mr. Child. It seems that when this computer system makes a mistake there is no way that it can know about it, because it is not monitored by humans (so we are led to deduce by the story). Mr. Child wants his "Kim", while the book club computer system apparently disregards his letters and sends him letter after letter saying that he owes the club $4.8 (and more as time passes, because of late fees). Finally, after a few warnings from the computer system to Mr. Child (in letter form of course), he was handed over to a collection agency. Mr. Child did not heed these warnings, since all this was quite preposterous to him. He soon received a letter from the collections agency, from a person, demanding the money with the threat of going to court. Mr. Child, while still refusing to pay any money, tried to explain the whole situation, in letter form, to this person. However, since there was no evidence to back-up Mr. Child's story the collections agency did indeed take him to court. Then his fate took a twist for the worst. The story doesn't say how this happened, (apparently another computer system made another mistake), but somehow instead of being sued for moneys that he owed to the Treasure Book Club, he was charged with kidnapping Robert Louis Stevenson. It appears that some information got jumbled around with the book "Kidnapped" and its author, Robert Louis Stevenson. The judge who was assigned the case, on seeing this case, immediately sent an inquiry asking what happened to the victim, Robert Louis Stevenson. The victim was not found anywhere, so it was assumed by the judge's sources that Mr. Child killed the person he kidnapped. Mr. Child got a good lawyer, who believed him right away, and who truly wanted to help him. However, once the lawyer learned of the charges there was not much he could do, because of the lack of evidence, and the judge sentenced Mr. Child to an execution! After the trial Mr. Child's lawyer got an appointment with the judge and explained the whole misunderstanding. Everything seemed to fit in the judge's eyes and he believed the lawyer. However, the only way for a prisoner on death row to be pardoned is for there to be Letter of Pardon signed by the Governor of the state of Illinois (the book club was located in Chicago, therefore Mr. Child was under Illinois' jurisdiction). The execution was scheduled for 10 days after the trial, and it was soon learned that the Governor was in Washington on official business, for 8 days (he just left), and there was no way for him to be reached. The Governor returned a little late, the day before the execution. On seeing the urgent letter from the judge he immediately signed a pardon. He also put an "urgent" stamp on it and intra-mailed it to the appropriate office. The letter came back to his office the next day saying that he didn't appropriately mark a check box, or something of the sort, for this letter to be deemed "urgent". He should correct his mistake and mail this letter again. Yet another computer system made yet another mistake, but this time it cost Mr. Walter A. Child his life.Critique (conclusions)Books enrich our lives by providing us with knowledge, and they can be very entertaining as well. They are almost never dangerous, that is unless they are supplied by a book club that is run by a computer system with no human monitoring whatsoever, like the one in this story. Computers may not argue, but the mistakes they make can mean serious trouble for mere humans. Also, it isn't quite clear if the computer people followed the ACM Code of Ethics here.There are always pros and cons to everything, and living in a totally computerized, and therefore automated society, is no exception to the rule. This story cleverly, but simply, illustrates some of the cons of such a society. The story was written sometime in the fifties or sixties, but Mr. Dickson had the future pictured quite well. Yes, if for one reason or another, a computer makes a mistake the consequences may potentially be unfathomable. This is so today. And, the farther we progress into the Technology Age the more we will depend on machines, machines that are not monitored by human beings. Computers seldom make mistakes, and human error is much more common. However, humans can go over whatever it is they are doing and check and recheck until they are sure they got it right, while a computer is always sure it hasn't made a mistake, like the one in this story.In my opinion, we should never create computers that have no dependency on its human creators, because we will eventually lose control of these machines. Yet, there are machines that already exist that learn just like children do. And, while it is a breakthrough of fantastic proportions, it is a step in the wrong direction. A computer has even recently eclipsed its human counterpart on the chessboard, and what a human counterpart, Gary Kasparov! So, we know they have huge potential advantages over the human mind, and that is exactly why we should always have control over them, while carefully exploiting this potential.Maybe the ultimate outcome of the Technology Age will be something like that of the Matrix movies, and then we will be fighting against machines, and if we win that war, humanity will come full circlethat is being a society without any technology. But, then we'll slowly start building machines again, little-by-little forgetting why it was that we destroyed them in the first place. I guess this is the stuff of science fiction movies and books, but so was our time when Gordon Dickson wrote about it, and he got it right.


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Wednesday, October 7, 2020

Compilation

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Story, music, song, autobiography, historyNicanor Abelardo


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(18-14) Nicanor Abelardo wrote his first composition by age 8. He learned to play the piano and guitar, and while he was a music student at the University of the Philippines, he won first prize for his U.P. Beloved song and was appointed head of the conservatorys department of music. He was called the "father of kundiman" because he wrote 14 kundiman. Some of his famous kundiman are Bituing Marikit, Kundiman ng Luha, Mutya Ng Pasig and Nasaan Ka Irog?. These kundimans later became movie theme songs. Mutya ng Pasig Bituing Marikit Nasaan Ka Irog? Pinoy Whos WhoA Compilation of Modern Philippine Trivia Compiled by Juan dela Cruz Home Book Filipino of the Century I didnt know him personally but this man wrote beautiful songs that made me proud of my country. His name was Levi. Truly, there are no more beautiful words in a song than those written by a simple man they called Levi Celerio. His songs cherish life, convey nationalistic sentiments and utter grand philosophies that all sound wonderful. His melodies are even more impressive and proud is the least a Filipino could be upon hearing them. As a composer and lyricist, Levi wrote more than 4000 songs. Among them are popular pieces, which many would hasten to call immortal. At one time or another, no Filipino could miss the tune or lyrics of Levis Christmas songs Pasko na Naman, Ang Pasko ay Sumapit, and Misa de Gallo. Who would not fall in love upon listening to the following love songs Saan Ka Man Naroroon, Kahit Konting Pagtingin, Gaano Ko Ikaw Kamahal, Kapag Pusoy Sinugatan, and Ikaw. Who would not feel like dancing upon hearing the lyrics and melodies of the following folk songs Ang Pipit, Tinikling, Tunay na Tunay, Itik-Itik, Waray-Waray, Pitong Gatang, Ako ay May Singsing, Alibangbang, Alembong, Galawgaw, Caprichosa, Ang Tapis Ni Inday, Dungawin Mo Hirang, Umaga na Neneng, Ikaw Kasi and Bastat Mahal Kita. His best songs combine great poetry, philosophy and passion. These are O Maliwanag na Buwan, Dahil Sa Isang Bulaklak, Sa Ugoy ng Duyan, Bagong Pagsilang and Sapagkat Kamiy Tao Lamang. Levi also wrote nationalistic songs such as Ang Bagong Lipunan, Lupang Pangarap, and Tinig ng Bayan. Imagine the world without these songs, and the Philippines would have been less known for its happy, romantic and enthusiastic people. Known as a poet of Philippine music, Levi wrote songs that set the standards for class and quality. Other Filipino songs, which lack luster and rhetoric, were soon forgotten and rarely heard again. But not Levis songs. They are classic, if not timeless. The full meaning and emotion of a particular theme is best captured in his lyrics, as in the song, Ang Pipit May pumukol sa pipit sa sanga ng isang kahoyAt nahagip ng bato ang pakpak ng munting ibonDahil sa sakit, di na nakaya pang lumipadAt ang nangyari ay nahulogNgunit parang taong bumigkas,Mamang kay lupit, ang puso moy di na nahabag,Pag pumanaw ang buhay koMay isang pipit na iiyak! Ironically, Levi, the master lyricist, became famous around the world for his other distinct talent. For a time, the Guinness Book of World Records has recognized him as the only man who could play beautiful music with a leaf. Because of his rare talent, Levi was invited to the Mel Griffin show where he played All The Things That You Are with musicians in front of nine microphones and camera. Using his leaf, Levi wowed the crowd and got the attention of the Guinness Book of World Records. The Book later listed the entry The only leaf player in the world is in the Philippines. Born in Tondo on April 0, 110, Levi received his scholarship at the Academy of Music in Manila and became the youngest member of the Manila Symphony Orchestra. A great number of his songs have been written for the local movies which earned for him the Lifetime Achievement Award from the Film Academy of the Philippines. In 17, he was chosen as the National Artist in Literature and Music.The award is the highest national recognition given to Filipino artists who have made significant contributions to the development of Philippine arts and to the cultural heritage of the country. It is aimed at recognizing Filipino artistic accomplishment at its highest level and to promote creative expression as significant to the development of a national cultural identity. In his old age, Levi occasionally appeared in public, like when there was a big thing happening at the Cultural Center of the Philippines. He was also playing at a Quezon City bar from time to time. He just could not be stopped from making beautiful music, even when shuttling between home and hospital. Levi was a poor man, so poor in fact that he could not pay for his hospital bills. A newspaper report said that This shouldnt be happening to him. That is Levi. He wrote 4000 songs and remained poor. But that is something every man of his kind takes pride of. As they say, poverty is an honor and privilege bestowed on all great poets. Levi has been a great poet, the most heard Filipino poet of all time. He has been a poor man all these years, but his songs have enriched the Filipinos identity and culture. Particularly, the man Ive never met a single time touched me in many ways. He died at the Delgado Clinic in Kamuning Quezon City on April , 00. At 1, a beautiful song ended. Levi! Grand Old Man of Politics Jovito Salonga, or Ka Jovy as most people fondly call him, spoke of great dreams for this country. He spoke of economic development, social equality, and moral advancement. Although already retired from the public office, Ka Jovy still speaks of the same dreams today. Ka Jovy was born a winner. In his political career, he lost only once, and that was in the 1 presidential election. He could have been a president, had the Filipino electorate ignored rumors that his health was failing because of old age. Now at 81, Ka Jovy still exudes the vigor and wisdom of a young patriot. His soft voice commands respect; his judgment remains firm as ever. With the insights of a philosopher, he utters propositions that are of highest importance. At a time the country is plagued by corruption and ethical issues, Ka Jovy raises a moral voice, which reminds us to change our ways. The people call Ka Jovy as the grand old man of Philippine politics. He is a survivor of the same generation, which produced the most illustrious names like Raul Manglapus, Arturo Tolentino, Jose Diokno, Soc Rodgrigo, and Wigberto TaƱada. Known for his lofty ideals and eloquent speech, Ka Jovy is of the same rank as Jose Rizal and Carlos Romulo, who were arguably the brightest men this country has ever known. Ka Jovys outstanding career included almost five decades of unblemished record in public service. He was a three-time senator, having been elected in 165, 171 and 187. A son of a Presbyterian minister, he was born on June , 10. He was an honor student in elementary and high school and took up Law in college. He passed the bar with a rating of 5. percent, a record, which remains unsurpassed to this day. He practiced law in 144 until he joined the Far Eastern University as Dean of the Institute of Law in 161. He topped the senatorial election in 165, the beginning of his colorful political career. He became a tough critic of the Marcos rule and was a victim of the Plaza Miranda bombing on August 1, 171. (He later blamed the communists for the bombing.) After the 186 People Power Revolution, newly elected President Corazon Aquino appointed him as the first Chairman of the Presidential Commission on Good Government (PCGG), whose role was to recover the ill-gotten wealth of President Marcos and his cronies. In 187, Ka Jovy topped the senatorial elections and eventually became the Senate President. On September 16, 11, the Philippine senate, under his presidency, rejected the ten-year extension of the U.S. bases in the Philippines, thereby formally ending the presence of foreign armed forces in the Philippine territory after four centuries. He ran for the highest position in the land in 1 with a political platform completely different from other candidates. Under the banner of the progressive Liberal Party, Ka Jovy was campaigning for social equality, a term which caused fear among the eighty one families who control most of the countrys wealth. Ka Jovy lost in the election, but this did not stop him from serving the cause of the nation. Since 1, he initiated the founding of four organizations Bantayog ng mga Bayani, which put up a memorial for more than a hundred contemporary heroes and martyrs of the nation; Kilosbayan, a forum for raising political consciousness and citizens participation in governance; Bantay Katarungan, an NGO dedicated to the pursuit of justice and protection of human rights; and the Salonga Foundation for Human Development, a group which promotes social and moral awareness. He remains an active speaker, denouncing the social ills in Philippine society. He is the most vocal critic of cronyism in the Estrada administration and the governments continuing promotion of gambling in the form of online lottery. He is also a religious figure, delivering sermons in the gatherings of the Philippine Presbyterian Church. It is difficult to find words to describe Ka Jovy with all his fine qualities, but perhaps, no one will disagree with Belinda Olivares-Cunanan, an Inquirer columnist, when she referred to him as a national treasure. Pulitzer Prize Awardee Alex Tizon is a victor in what America does best - exercising press freedom. As a journalist in the Land of the Free, Tizon has decided to follow the lead of Ernest Hemingway whose task was to write hard and clear about what hurts. The 4-year-old journalist was born in Manila but grew up in the United States. He assimilated well into the American culture, learned to write, and became the model of all aspiring Filipino-American journalists. When asked how he made it big in the very competitive field of American Journalism, he had this to say Most big achievements happen when great effort intersects with good luck. Ive worked hard, and Ive been lucky, which is another way of saying that Ive been blessed. It pays to be prepared, to be as good as you can be in your field, because you never know when luck or opportunity or grace or whatever you want to call it may come knocking. It pays to be up to the task of answering the call in full riot gear -- that is, fully prepared, he said. In 17, Tizon received the coveted Pulitzer Prize in Investigative Reporting, a plum that symbolizes professional excellence in the field of Journalism. This plaudit came half a century after Carlos P. Romulo won the Pulitzer Prize in International Journalism in 141. That award must have helped Romulo become the President of the United Nations (UN) General Assembly in 14. Like Romulo, Tizon, a Seattle Times journalist, is proud to say that he has full Filipino blood running in his veins. As a part of the minority group in the United States, the four-time Pulitzer Prize nominee has written articles, which advanced the cause of the marginal sectors of the American society. For his more than 17 years of stint with the Seattle Times, he has earned distinction for his coverage of youth gangs, immigrant groups and Native American tribes. He has written extensively about race and ethnicity, crime and law enforcement. Along with two colleagues, he won the 17 Pulitzer Prize for a series of stories exposing widespread fraud in the federal Indian Housing Program. He has also received the Phoenix Award, a Penney Missouri Lifestyle Award and the Clarion Award for his numerous articles in the Seattle Times, Pacific, The Times Sunday magazine, Entertainment Weekly, Newsweek magazine and CBS News.Tizon immigrated with his family to the United States at the age of four. His father, Francisco Tizon Jr., a Kapampangan, served as a commercial attach for the Philippine Consulate in Los Angeles, Seattle and Honolulu. His mother, the late Leticia Asuncion Tizon of Tarlac, was a UP-educated doctor who worked at the Swedish Medical Center, now the largest hospital in Washington.The family became most rooted in Seattle, which Alex considers his home. Ive lived in Seattle on and off for more than 0 years, and it is, despite my aversion to the cold, wet, gray climate, my home, he said. This is also where he met his wife, Melissa, whom he describes as a first-generation Pinay. She is a Seattle-based writer and editor. The couple is blessed with two daughters - the nine-year-old Dylan and the 11-month-old Maya. Tizon originally considered going to law school, but a Sociology professor convinced him to take up Journalism. He earned his bachelors degree from the University of Oregon and his masters degree from Stanford University. In June 000, the University of Oregon honored him as its 000 Outstanding Young Alumnus.Asked of his advice to young journalists, Tizon said Read, read, read. Think, think, think. Write, write, write. Go into the dark places and write about them. UN President Carlos P. Romulo, the first Asian president of the United Nations General Assembly, was also the first Filipino to have received the prestigious Pulitzer Prize (Correspondence). He was awarded the coveted Journalism prize for a series of articles about World War II that appeared on the pages of Philippine Herald in 141. Romulo wrote and published 18 books that included I Walked with Heroes (autobiography) and Mother America. Fifty-six years later, Romulos feat was repeated by two Filipino-Americans. In 17, Seattle Times Alex Tizon and Byron Acohido were awarded the Pulitzer Prize for their outstanding contributions to American journalism. Tizon was cited for his series of articles about American subcultures for the Seattle Times, where he has been a staff reporter for nearly 14 years. He was born in Manila and immigrated with his family to the United States at the age of four. He studied political science at the University of Oregon before earning an M.A. in journalism from Stanford University in 186. Acohido received the Pulitzer prize for his reporting on the conditions of aerospace industry. He was also writing for the Seattle Times. Filipina Tycoon Loida Nicolas-Lewis is probably the richest Filipino living outside her home country. She is the chairman and CEO of TLC Beatrice International Holdings, Inc., a two-billion-dollar corporation of 64 companies based in 1 countries. TLC is a marketer of ice cream in Spain and the Canary Islands, the leading manufacturer of potato chips in Ireland, and a prime distributor of beverage in the Netherlands, Belgium, France and Thailand. A lawyer by profession, Loida is also an author, a philanthropist, and an active leader of the Filipino community in the United States. She owns the distinction of having been the first Asian woman to pass the New York State bar exam without having studied law in the U.S. As a businesswoman, she was ranked number 1 among the Top 50 Women Business Owners in America by the Working Woman magazine in 14. In the United States, she is known as the remarkable woman behind the success of Reginald Lewis, the first Afro-American to hit the US$1B-in-assets mark. In January 1, Reginald died of brain cancer. So revered was Loidas love for her late husband and tutor that she later wrote a book, entitled Why Should White Guys Have All the Fun? How Reginald F. Lewis Created a Billion Dollar Business Empire. It sold several hundred thousand copies. Reginalds untimely death left Loida with the responsibility of raising their two daughters alone and taking care of the family business. She finished her AB course at the Saint Theresas College and her law degree at the University of the Philippines. Miss America Angela Perez Baraquio, the 5-year-old Physical Education teacher who was crowned Miss America in October 000, is a daughter of Philippine-born parents living in Hawaii. Her father, Claudio Fernandez Baraquio was born in Pangasinan, while her mother, Rigolette Perez grew up in Manila. Angela has three brothers and six sisters, the three eldest of whom were also born in the Philippines. The beauty queen, on the other hand, was born in Hawaii and has yet to make her first visit to Manila. The Baraquio family has found success in the American state which is inhabited mostly by Asians and whose governor, Benjamin Cayetano, grew up in the Philippines. On October 14, 000, Angela was crowned Miss America 001 in Atlantic City, New Jersey, replacing former title holder, Heather Renee French of Kentucky. Angela is the first Asian American to win the Miss America title, and the second Miss Hawaii to win Miss America, after Carolyn Sapp won it in 1. Angela was born on June 1, 176. She graduated from the Moanalua High School in 14 and earned a bachelors degree in elementary education at the University of Hawaii-Manoa in 1. She was a consistent honor student in high school and a standout athlete in girls basketball. She was in the deans list in college and was a member of the Golden Key National Honor Society. Beauty Queens Gloria Diaz won the Miss Universe title for the Philippines in 16 and Miss Margarita Moran did in again in 17. The Miss International crown was worn by Gemma Cruz in 164, by Aurora Pijuan in 170 and by Melanie Marquez in 17. Filipino women have also won the Miss Asia Pacific award four times since 165. They are Ines Zaragoza who brought home the crown in 18; Gloria Dimayacyac, 18; Lorna Legaspi, 18; and Michelle Aldana, 1. Dotcom CEO At the height of the dotcom craze in 1, a 0-year-old Filipino-American woman set the fashion trend among Internet executives in New Yorks Silicon Alley, the East Coast version of Californias Silicon Valley. Her name is Cecilia Pagkalinawan, the founding president and CEO of Boutique YK (www.boutiqueyk. com), an online fashion retail and marketing company. As a computer professional, she drew the admiration not only of the IT people but also of the discriminating fashion editors in New York. One publication described her as an example of the new cyberstyle. She appeared in the pages of various international magazines, such as Vogue, A. Magazine, Industry Standard, Internet World, and AsiaWeek. The US-based Filipinas Magazine gave her an Achievement Award. In 18, she was named as one of the 10 Hot Asian American Entrepreneurs under 0. The following year, she was included in the Silicon Alley Reporters Top 100 Internet Executives in New York. In March 000, she was named New York City Woman Business Owner of the Year by the National Association of Women Business Owners (NAWBO). Cecilia was born in the Philippines. Her mother used to own a restaurant near the UST Hospital while his father had a paint store in Bulacan province. She was only eight years old when her middle class family moved to US. The Presidents Doctor For more than eight years, a Filipino-American has made sure that the worlds most powerful person was physically fit to do his work. Her name is Eleanor Connie Mariano, a 47-year-old physician and a top-ranking officer of the US Navy. Mariano was the director of the White House medical unit attending to the health of former President Bill Clinton. After President Clintons term ended in January 001, Mariano pursued her duty as rear admiral of the US Navy, the highest military post ever occupied by a Filipino-American woman in the mighty US Armed Forces. First Lady Hillary Clinton, who has just won a seat in the senate in the recent elections, personally thanked Mariano for her service to the American nation. Our family loves you and were grateful to you, Mrs. Clinton told Mariano in a ceremony tended for her in June 000 when she was promoted as rear admiral of the US Navy. Mariano was born at the former Clark Air Base in Angeles City, Pampanga in 155. She was only two years old when her parents, Angel and Lu Mariano, immigrated to the United States in 157. Her father served in the US Navy as a steward and retired as a master chef after serving years. Marianos four Filipino godfathers were also Navy master chefs. Mariano grew up in Imperial Beach near the Mexican border. She graduated valedictorian from Mar Vista High School in 17 and cum laude from Revelle College at the University of California where she obtained a degree in Biology in 177. She earned her medical degree from the Uniformed Services University of Medicine in Bethesda, Maryland in 181. Following an internship in Internal Medicine at San Diego Naval Hospital in 18, Mariano was assigned as the General Officer on board USS Prairie where she served as the sole physician for a ships company of 750 men and women. In 11, she was selected as the hospitals head of internal medicine. In June 1, she became the first military woman to serve as White House physician under President George Bush. When he got elected, President Clinton asked her to stay and even promoted her as Senior White House Physician in February 14 and director of the White House Medical Unit. By attending to two American presidents for more than eight years, Mariano had the longest service as a White House physician in American history. The National Federation of Filipino American Associations honored Mariano for her remarkable achievements. Filipino Generals in the US Three Filipino-Americans had the distinction of becoming U.S. Army generals. They are Maj. Gen. Edward Soriano, Brig. Gen. Archine Laano, and Brig. Gen. Antonio Taguba. Soriano is the only Filipino to have attained the rank of major general in the U.S. Armed Forces. He was born in Pangasinan and migrated to the U.S. with his family at an early age. In 001, he was the director of operations, readiness and mobilization at the office of Americas Deputy Chief of Staff for Operations and Plans.Laano, on the other hand, is a physician by profession and a 16 graduate of the University of the Philippines College of Medicine. President Ronald Reagan appointed him brigadier general in 188. He also served as the president of the Philippine Medical Association of America and as such, represented the group in several medical missions in the Philippines. Taguba is the third Filipino American general in the U.S. Armed Forces. He was born in Sampaloc, Manila and moved to Hawaii at age 11. He holds three masters degrees Public Administration from Webster University, International Relations from Salve Regina College, and National Security and Strategic Studies from the US Naval War College. Top Student at Wharton The Wharton School of the University of Pennsylvania, considered as the worlds top business school by the Businessweek magazine, recognized a Filipino as its best graduating MBA student in May 001. On May 1, 001, Victor Franco Calanog received the Thomas Gerrity Leadership Award, the highest honor given to a graduating MBA student by the Wharton School. Calanog, a graduate of Ateneo de Manila University, was singled out as the best candidate for the award for his excellence in both academic achievement and extracurricular involvement. Calanog was the chair of student affairs for the Graduate and Professional Students Assembly, the student government for the graduate and professional students of the 1 schools of the University of Pennsylvania. He also received various scholarship grants from AT&T, Ford Foundation and other companies in the United States. He completed his MBA with a triple major in finance, entrepreneurial management and multinational management at the top of his class. (Source Philippine Daily Inquirer) First at Harvard School of Medicine The first Asian to have entered the prestigious Harvard Universitys School of Medicine is Dr. Fe del Mundo, a world-famous pediatrician. Del Mundo, an International Pediatric Association (IPA) awardee, is an alumna of the University of the Philippines (UP) College of Medicine. She was chosen by former President Manuel Quezon to receive a fellowship program at the worlds premiere medical school in 16. She was also the first woman to become a part of the traditionally all-male student body of the medical school. So strong were her academic records that the head of the Pediatrics Department saw no reason not to accept her. She also studied and trained at Columbia University, University of Chicago, Boston University and Massachusetts Institute of Technology. Since 141, del Mundo has contributed more than 100 articles to medical journals in the U.S., Philippines and India. In 166, she received the Elizabeth Blackwell Award, for her outstanding service to mankind. In 177, she was bestowed the Ramon Magsaysay Award for outstanding public service. First Filipino-American Governor Benjamin J. Cayetano is the first and only American of Filipino ancestry who became a state governor in the United States. He was first elected as governor of Hawaii in 14 and was reelected in 18. A Democrat and a lawyer by profession, Cayetano had served as a congressman of Hawaii from 175 to 178 and as a senator from 17 to 186 before becoming a lieutenant governor in 10. First Filipino New Jersey Mayor Robert Rivas, 51, is the first Filipino-American mayor in the New Jersey area. A lawyer by profession, Rivas was elected mayor of Bergenfield in November 1, with the large support coming from his fellow Filipino-Americans. Bergenfield, a working-class town of 5,000 residents, most of whom are white, is only 15 miles from New York City. Prior to his election, Rivas had served as a Bergenfield councilman (16-8). While on the City Council, he chaired its Finance, Administration and Personnel Committee and was a member of its Police, Buildings and Grounds; Capital Improvements; and Community Affairs Committees.He has practiced law for 4 years. He graduated from the Seton Hall University School of Law. He was the president of the Filipino-American Association of Bergenfield from 17 to 1. He immigrated to the United States in 168. The first Filipino-American in US Congress was Virginia Rep. Robert Cortez-Scott, a Harvard alumnus. Fashion Designer in New York A Filipino-American fashion designer has been making waves in the New York fashion industry. Josie Natorie, who was born in Manila in 147, owns and manages Natorie Lingerie. In 001, she was one of the Asian-American awardees of the nonprofit Asians United to Raise Awareness (AURA) Fund.Natorie was already a successful stockbroker and investment banker even before she established her lingerie business. She had served as the head of the Manila branch of Bache Securities and as an executive of the investment banking division of Merrill Lynch. One of the Worlds Finest Poets Jose Garcia Villa (Doveglion) was one of the worlds finest contemporary poets. Villa, who spent most of his life in a New York apartment, was praised by critics for his beautiful poetry. American poet, e.e. cummings even wrote a poem, Doveglion, Adventures in Value, for Villa. Another American poet, Dame Edith had praised Villas works as being amongst the most beautiful written in our time.Among Villas acclaimed works are Many Voices (1), Poems (141), Have Come Am Here (141), Selected Poems and New (14) and A Doveglion Book of Philippine Poetry (16). Villa was born in Singalong, Manila on August 5, 108. He was expelled from the University of the Philippines (UP) for writing a series of erotic poems, Man Songs in 1. He migrated to the United States and enrolled at the University of New Mexico where he edited and published a mimeographed literary magazine. In 17, Villa who used the pen name Doveglion (dove, eagle, lion) received the National Artist Award for Literature from President Ferdinand Marcos. At 88, Villa died on February 7, 17. He had lived in New York for 67 years. Broadway Diva We first knew her as a ten-year-old girl singing I Am But A Small Voice in 181. With her sweet and tender music, the young Lea Salonga charmed a crowd of foreign diplomats who gave her a standing ovation. Two decades passed, and the young girl with a small voice blossomed into a fine lady who gave her nation pride and inspiration. Now at 1, Leas voice has not only been the most heard, but also the most enjoyed, among Filipino performers. And her country is mighty proud of her because what she has become, as a citizen of the world (a phrase in her song), now represents a tale of achievement every Filipino mother tells her children. Lea was born in Manila on February , 171 to Feliciano Salonga and Ligaya Imutan. She has two siblings - Gerard and Sheila. As a young performer, she appeared in various television programs and joined several stage plays while studying elementary and high school at the OB Montessori, where she graduated with flying colors. In 18, she auditioned and was accepted for the lead role in Miss Saigon, the multi-million-dollar production of Sir Cameron Mackintosh. During the audition, she sang On My Own, a ballad from the musical play Les Miserables. Lea eventually got the part of Kim and moved to Londons West End where she stayed for two years. In London, Lea received the most coveted Laurence Olivier Award for playing the role of Kim. It was the start of a series of international awards that were about to come her way. When the musicale moved to New Yorks Broadway in 11, Lea won the prestigious Tony Awards, Outer Critics Circle, and Theater World Awards. Her stint at Miss Saigon also paved the way for bigger opportunities. The magnificent singing voice of Princess Jasmine in the Walt Disney animated production, Aladdin belongs to her. She became the first Filipino to have performed at the celebrated Oscar Awards, when she rendered the Disney song A Whole New World before Hollywood celebrities during the 65th annual event in Los Angeles. Lea also had the chance to perform before the most prominent persons in the world. She was invited twice to the White House, first to sing in a social gathering hosted by former First Lady Barbara Bush, then to grace an occasion hosted by President Bill Clinton. While in England, she was invited to the Buckingham Palace to perform before Queen Elizabeth II. In 1, she played the role of Eponine in the Broadway production of Victor Hugos novel, Les Misrables. She went on to appear in the London and Honolulu productions of the same play whose music and lyrics were composed by the same people behind Miss Saigon Alain Boublil and Claude-Michel Schonberg. In the words of Rosalinda Orosa, a writer on Filipino culture, Lea did something more than making Filipinos proud. Lea has made theater history for Filipinos, says Orosa. Action King People call him the King of Action Movies. For more than four decades now, he has ruled the local big screen, even putting in the sideline another actor and friend who became more successful in politics. Fernando Poe Jr. is an icon admired by millions of Filipinos and by his best friend, no less than former President Joseph Estrada. They have been close friends since their days together in the early 60s as stars of action movies. It was Poe who first used the word Erap to refer to former President Estrada. As an actor, Poe has mastered the role of a kind-hearted, selfless and invincible super hero who defends the aggrieved people against the forces of evil. The Filipino viewers look up to him because he represents the good and noble in Filipino culture. He was born Ron Allan but had to change his name to bank on the popularity of his father who was a top actor in his time. Fernando Poe Sr. died from a dogs rabies at 5, leaving the young Poe as the familys breadwinner. At 14, the young Poe began his career with a starring role in Anak ni Palaris. He made his first mark in the 60s with Tatlong Hari. He was an award-winning actor, having accumulated the most number of best actor awards at FAMAS. He won awards for Mga Alabok ng Lupa (167), Asedillo (171), Durugin si Totoy Bato (17), Umpisahan Mo, Tatapusin Ko (18), and Magnum 57 (187). In most of his films, Poe has doubled either as a director or a producer. As a director, he used the name Ronwaldo Reyes. Lately, there were rumors that Poe might seek the presidency in the year 004. It would be easy enough for him, considering that he enjoys the same mass-based popularity that catapulted his friend to MalacaƱang. Poe, however, had no experience in politics, except for his joining the political campaigns of former President Estrada in 18. Comedy King He shared many moments of great laughs with the Filipino audience. As an actor and prime comedian, Dolphy entertained the nation with his physical humor and classic jokes. At 74, he still does and calls himself a happy man. His real name is Rodolfo Vera Quizon, but for millions of his followers, he is simply Dolphy or Kosme, the character he portrays in the weekly television sitcom, Home Along Da Riles. Many people envy him for his wonderful career and interesting lifestyle. For them, Dolphy is the king of comedy who views life with joy and excitement. Born on July 5, 18, he was raised by his poor parents, Melencio Espinosa Quizon and Salud dela Rosa Vera. He started as a struggling performer onstage during the Japanese Occupation. The late Fernando Poe Sr. gave him his first break as a character actor. His comic talents became well known in the films, Jack en Jill and Facifica Falayfay. Soon, he made many comedy films, alongside fellow comedians, Pugo, Tugo, Babalu, Panchito, Ike Lozada and German Moreno. He was paired with Nida Blanca in John en Marsha, the most-watched prime time television program in the 180s. He almost retired from the industry in 18 when he was romantically involved with another actress. In 17, Dolphy was named as the king of Philippine movies. A decade later, he was declared as the all-time favorite actor of Philippine movies. In 14, he was given the Dangal ng Lipi award by the Bert Amorcelo Memorial Foundation and the prestigious Lifetime Achievement Award by Urian. In 1, the Cultural Center of the Philippines (CCP) named Dolphy as one of the 100 Influential Filipino Artists of the Century. He was also a Parangal ng Bayan and Golden Father Foundation awardee. Master Painters Juan Luna is considered as the finest painter this country has ever produced. He was born in Badoc, Ilocos Norte on October , 1857. He became a part of the Philippine Reform Movement, a group seeking social reforms from the colonial government of Spain in the late 1th Century.In 1880, Luna joined the Madrid Exposition where his painting, The Death of Cleopatra won the second prize. This masterpiece is now on exhibit at the Museo Nacional de Pinturas in Madrid. In 1884, Lunas huge painting, Spolarium, won the first Gold Medal at the Exposicion Nacional de Bellas Artes, also in Spain. Coincidentally, another Filipino, Felix Resurreccion Hidalgo won the second prize in the same event for his painting, Antigone. Lunas Spolarium depicts fallen gladiators being dragged to an unseen pile of corpses in a chamber beneath the Roman arena. Considered as the largest painting in the country, it has a height of 4.6 meters and a length of 7.7 meters. It is now on display at the National Museum in Manila.Aside from Luna and Hidalgo, other noted Filipino painters include Fernando Amorsolo, Vicente Manansala, Guillermo Tolentino, Emilio Aguilar Cruz, Fabian dela Rosa, Hernando Ocampo, Victor Edades, Martino Abellana, Arturo Rogerio Luz, Jose Joya, Carlos Francisco, Cesar Legaspi, and Mauro Malang Santos. Living Treasures Since 1, the National Commission for Culture and the Arts (NCCA) has recognized eight national living treasures - folk or traditional artists who have employed indigenous materials to create valuable artworks depicting their respective communities. Those rewarded were Masino Intaray, a poet, musician and story teller from Makagwa Valley, Palawan; Samaon Sulaiman, a kutyapi player from Maganoy, Maguindanao; Ginaw Bilog, a Mangyan poet from Mansalay, Oriental Mindoro; Lang Dulay, a Tboli artist from South Cotobato; Salinta Monon, a Tagabawa-Bagobo weaver from Bansalan, Davao del Sur; Alonzo Saclag, a dance researcher from Lubuagan, Kalinga; Federico Caballero, a Sulod-Bukidnon epic chanter from Kalinog, Iloilo; and Uwang Ahadas, a Yakan musician from Lamitan, Basilan. (Source National Commission for Culture and the Arts) Hollywood Celebrities Among the Hollywood celebrities who have claimed that they have Filipino blood running in their veins are Dean Devlin, writer and producer of several hit films like Independence Day and Godzilla; Rob Schneider, a comedian, writer and actor who appeared in Judge Dredd, Down Periscope, Big Daddy, Deuce Bigolow and The Animal; Lou Diamond Phillips, the lead actor in Bats; Paolo Montalban, the lead actor in the hit TV series Mortal Kombat; Tia Carrere, a pretty actress from Hawaii who starred in True Lies alongside Arnold Schwarzenegger; and Ernie Reyes Jr., a martial arts expert, who appeared in Teenage Mutant Ninja Turtles. Famous Singers Among the Filipino singers who gained recognition in the international scene are Lea Salonga for her starring role in the musical play Miss Saigon and Jocelyn Enriquez who popularized the song Do You Miss Me in 16. Regine Velasquez was once considered as Asias songbird while Pilita Corales was also tagged as Asias Queen of Songs. Among the songs that gained recognition abroad are Anak by Freddie Aguilar and Christmas in Our Hearts by Jose Marie Chan. Notable Filipino-Americans In the book The Filipino Americans (178-Present) Their History, Culture and Traditions, author Veltisezar Bautista has recognized the following for their outstanding contribution to their respective fields § Benjamin Cayetano, Peter Aduja, Pedro dela Cruz, Thelma Buchholdt, Glenn Olea, Irene Natividad, Gene Canque Liddell, David Mercado Valderrama, Velma Veloria, Robert Bunda, Ron Menor, Reynaldo Graulty, Henry Manayan, Maria Luisa Mabilangan Haley, Philip Vera Cruz, Pete Fajardo, Juventino Fajardo, Roberto Rivas, Gene Canque Liddel, G. Monty Manibog, Henry Manayan, Michael Guingona Jr., Edward Soriano, Antonio Taguba and Eleanor Mariano for public service; § Loida Nicolas Lewis, Josie Natori, Lilia Calderon Clemente, and Cecilia Pagkalinawan for business; § Jose Garcia Villa, N.V.M. Gonzales, Carlos Bulosan, Bienvenido Santos, Jessica Hagedorn, and Ninotchka Rosca for literature; § Alex Tizon, Byron Acohido, Tita Dioso Gillespie, Cielo Buenaventura, Howard Chua, Hermenegildo Hermie A. Azarcon, Veronica Pedrosa and Lisa Foronda for journalism; § Pacita Abad, Genara Banzon, Manuel Rodriguez, Sr., Venancio Igarta, Jose Romero and for painting and arts; § Lawrence Que Jr., Stella Evangelista, Ernesto Espaldon, Rolando Castro, Neonilo Tejano, Enriquez Ostrea, Domingo Alvear, Ofelia Dirige, Jose Evangelista, Ananias Diokno, Jorge Camara, Eduardo Padlan, Francis Duhaylongsod, and Eleanor Marinao for science and medicine; and § Ceferino Garcia, Roman Gabriel, SalvadorDado Marino, Speedy Dado, Tai Babilonia, Benny Agbayani, Bobby Balcena, Elizabeth Punsalan and Vicky Manalo Drakes for sports. (Source http//www.philnewscentral.com/filipino_am.html) Government Officials in the US Among the Filipino-Americans who were elected to office in the US government are Governor Benjamin Cayetano of Hawaii; and Mayors Juventino Fajardo of Glendale Heights, Illinois; Pete Pajardo of Carson, California; Michael Guingona Jr. of Daly City, California; Gene Canque Liddel; Henry Manayan of Milpitas, California; Teresita Santiago of Delano City, California; and Robert Rivas or Bergenfield, New Jersey.(Source http//www.filipinoweb.com/notable.html) Famous Filipinos Abadilla, Alejandro - poet; 104-16Abelardo, Nicanor - composer; San Miguel, Bulacan; 18-14Abueva, Napoleon - sculptor; Bohol; 10Aglipay, Gregorio - religious leader; Ilocos Norte; 1860-140Agoncillo, Felipe - nationalist; Taal, Batangas; 185-141Aguinaldo, Emilio - president and general; Kawit, Cavite; 186-164Alcala, Larry - cartoonist; Daraga, Albay; 16-00Amorsolo, Fernando - painter; Manila; 18-17Antonio, Pablo - architect; Manila; 10-175Aquino, Benigno -senator and martyr; Concepcion, Tarlac; 1-18Aquino, Corazon Cojuango - president; Luisita, Tarlac; January 5, 1Aquino, Francisca Reyes - culture and dance researcher; Bocaue, Bulacan; 18-18Aquino, Melchora - nationalist; Kalookan; 181-11Arguilla, Manuel - writer; Bauang, La Union; 110-144Arcellana, Francisco - short story writer; Manila; September 6, 116Arroyo, Gloria Macapagal - president; Manila; April 5, 147Avellana, Lamberto - film director; Bontoc, Mountain Province; 115-11Balagtas, Francisco - poet; Balagtas, Bulacan; 1788-186Baraquio, Angela Perez - beauty queen; Hawaii; June 1, 176Bernal, Ishmael - film director; Manila; 18-17Blanca, Nida - film actress; Gapan, Nueva Ecija; 16-001Bonifacio, Andres - nationalist; Manila; 186-187Brocka, Lino - film director; Pilar, Sorsogon; 1-11Buenaventura, Antonino - composer; Baliuag, Bulacan; 104-16Bulosan, Carlos - writer; Pangasinan; 111-156Cayetano, Benjamin - governor of Hawaii; November 14, 1Celerio, Levi - poet and songwriter; Manila; 110-00 Constantino, Renato - historian; 11-1Cuenco, Ernani - composer; Malolos, Bulacan; 16-188Dagohoy, Francisco - nationalist; Bohol; 1744-18 (revolt)De Jesus, Gregoria - nationalist; Kalookan; 1875-14De Jesus, Jose Corazon - poet; Sta. Maria, Bulacan; 186-1Dela Rama, Honorata Atang - actress; Bulacan; 10-11De Leon, Felipe - composer; Penaranda, Nueva Ecija; 11-1De Leon, Gerardo - film director; Manila; 11-181Delos Santos, Efipanio - writer and nationalist; Malabon; 1871-18Del Pilar, Gregorio - nationalist and general; Bulacan; 1875-18Del Pilar, Marcelo - journalist and nationalist; Bulacan, Bulacan; 1850-186De Venecia, Jose Jr. - House speaker; Dagupan City; December 6, 16Edades, Victorio - painter; Pangasinan; 185-185Estrada, Joseph - president; Manila; April 1,17Enrile, Juan Ponce - senator and defense minister; Gonzaga, Cagayan; February 14, 14Felipe, Julian - composer; Cavite City; 1861-141Francisco, Carlos - painter; Angono, Rizal; 11-16Fuentes, Jovita - opera singer; Capiz, 185-178Garcia, Carlos - president; Talibon, Bohol; 186-171Gonzalez, N.V.M. - writer; Romblon, Romblon; 117-1Guerrero, Fernando Ma. - nationalist; Manila; 187-1Guerrero, Wilfredo Ma. - scriptwriter; 110-15Hernandez, Amado - poet; San Miguel, Bulacan; 10-170Hidalgo, Felix Resureccion - painter; 185-11Jacinto, Emilio - nationalist; Tondo, Manila; 1875-18Jaena, Graciano Lopez - nationalist and editor; Jaro, Iloilo; 1856-186Joaquin, Nick - writer; Manila; May 4, 117Jose, F. Sionil - writer; Rosales, Pangasinan; December , 14Kasilag, Lucrecia - composer; San Fernando, La Union; August 1, 181Kiukok, Ang - painter; Davao City; March 1, 11Laurel, Jose P. - president; Tanauan, Batangas; 181-15Legaspi, Cesar - painter; Tondo, Manila; 117-14Locsin, Leandro - architect; Silay, Negros Occidental; 18-14Luna, Juan - painter and nationalist; Badoc, Ilocos Noter; 1857-18Luz, Arturo - painter; Manila; November , 16Mabini, Apolinario - nationalist; Tanauan, Batangas; 1864-10Macapagal, Diosdado - president; Lubao, Pampanga; 110-17Maceda, Jose - composer; Manila; January 1, 117Magsaysay, Ramon - president; Iba, Zambales; 107-157Manansala, Vicente - painter; Macabebe, Pampanga; 110-181Marcos, Ferdinand - president; Sarrat, Ilocos Norte; 117-18Mariano, Eleanor - physician and US general; Angeles City; 155Molina, Antonio - composer; Manila; 184-180Nakpil, Juan - architect; Manila; 18-186Natorie, Josie - fashion designer; Manila; 147Navarro, Jerry Elizalde - painter; 14-1Nepomuceno, Rafael - bowling champion; January 0, 157Ocampo, Hernando - painter; Manila; 111-178Osmena, Sergio - president; Cebu City; 1878-161Pagkalinawan, Cecilia - IT executive in New York; Manila; 16Palma, Jose - poet and songwriter; 1876-10Ponce, Mariano - nationalist; Baliuag, Bulacan; 1861-118Quezon, Manuel - president; Baler, Tayabas; 1878-144Quirino, Elpidio - president; Vigan, Ilocos Sur; 180-156Quizon, Rodolfo (Dolphy) - film actor and comedian; Pampanga; July 5, 18Ramos, Fidel - president; Lingayen, Pangasinan; March 18, 18Reyes, Severino - playwright; 1861-14Rizal, Jose - poet, novelist and martyr; Calamba, Laguna; 1861-186Romulo, Carlos - UN president and journalist; Camiling, Tarlac; 18-185Roxas, Manuel - president; Roxas City, Capiz; 18-148Salonga, Jovito - senate president and nationalist; Rizal; June , 10Salonga, Lea - stage actress; Manila; February , 171San Pedro, Lucio - composer; Angono, Rizal; ?-00 Santos, Jose Abad - statesman and nationalist; San Fernando, Pampanga; 1886-Santos, Lope - novelist and linguist; 187-16Silang, Diego - nationalist; Ilocos Sur; 170-176Silang, Gabriela - nationalist; Ilocos Sur; 171-176Sycip, Washington - businessman; Manila; 11Tiempo, Edith - writer; Bayombong, Nueva Vizcaya; April , 11Tinio, Rolando - playwright; Manila; 17-17Tizon, Alex - journalist; Pampanga; 158Tolentino, Aurelio - playwright; 1868-115Tolentino, Guillermo - sculptor; Malolos, Bulacan; 180-176Veneracion, Andrea - choirmaster; Manila; June 11, 18Vergara, Benito Sibug - scientist; Manila; June , 14Villa, Jose Garcia - poet; Manila; 10-17Villa, Pancho - boxing champion; Iloilo; 101Villar, Manuel Jr. - senator and real estate magnate; Las Pinas City; December 1, 14(The list includes presidents, government officials, national artists and other famous Filipinos. More names should have been included, if not for the lack of available information.) Trivia Reference While we affirm the fact that no part of the articles published here was copied verbatim from publications or web pages, we would like to acknowledge the sources of our data or information. Our sources, however, are not limited to the following websites I .MGA MUSIKA NI MAESTRO NICANOR ABELARDO (18-14) ANG AKING BAYAN NASAAN KA IROG? KUNDIMAN NG LUHA HIMUTOK II . MUSIKA NI FRANCISCO SANTIAGO (188-147) PAKIUSAP MADALING ARAW ANAK DALITA III . MUSIKA NI JOSE ESTRELLAFILIPINAS PARA LOS FILIPINOS IV. MUSIKA NI LUCIO SAN PEDROSA UGOY NG DUYAN V. MUSIKA NI BONIFACIO ABDONKUNDIMAN MAGANDANG DIWATA Contemporary Musicby Dr. Ramon P. Santos Contemporary music in the Philippines usually refers to compositions that have adopted ideas and elements from twentieth century art music in the West, as well as the latest trends and musical styles in the entertainment industry. This brief introduction covers only the works written by the art music composers. The modern Filipino repertoire consist of pieces that have been written in twentieth century idioms that have evolved out of such stylistic movements as impressionism, expressionism, neo-classism, as well as the so-called avant-garde and New Music. A good number of these works have utilized the standard formats of classical European music such as the concerto, the symphony, the symphonic and tone poems, cantata, etc. and may therefore be broadly categorized as neo-classic. At the same time, they have also been greatly influenced by the textural colors of Debussys music and the ambiguous and dissonant tonalities of early 0th century expressionist compositions. Moreover, the sounds of non-Western instruments have been added to the tonal fabric. The first modern works that belong to the above descriptions are attributed to Nicanor Abelardo, who from 11 till his death in 14 produced works that show a dramatic departure from his highly chromatic--tonal idiom to dissonant and ambiguous tonalities and complex rhythmic textures. Some of the representative works of that period are the Sinfonietta for Strings and the Cinderella Overture. In Panoramas, a chamber music suite, Abelardo also experimented on unorthodox instrumental combinations (flute, violin, viola, celesta, piano). Two short pieces for piano Dancing Fool and Malikmata by Antoni Molina, Philippine Suite by Ramon Tapales, and Mindanao Sketches by Antonio Buenaventura were isolated works that assumed some degree of modernistic structural elements, immediately following Abelardos output. Philippine neo-classism is significantly represented by three names Eliseo Pajaro, Rosendo Santos and Lucresia Kasilag. Most of Pajaros works (usually bitonally chromatic) are set in such extended formats as the symphony; concerto; symphonic ode; e.g. Ode to Academic Freedom; and song cycles using Filipino folk tunes (Himig Iloko). the prolific Rosendo Santos, also a versatile performer in the keyboard, percussion, and wind instruments, has written hundreds of compositions for a variety of instruments and instrumental combinations; e.g. Suite Brevet for clarinet, alto saxophone and piano, Two Poems for flute, vibes, and percussion, Etude for six timpanist and multi-percussion, Fantasy for Contrabass and Harp, etc. Lucresia Kasilag, aside from using neo-classic idioms, has added a further dimension to her compositions by infusing the sounds of native instruments as well as their scales, and experimenting on new forms such as the operatorio Her son, Jose and Dularawan, a contraction of dula (theater) and larawan (pictures). Some of her landmark compositions are Toccata for percussion (orthodox and Muslim) and winds, and Orientalia Suite for Piano and chamber and Philippine percussion instruments. She has also applied elements of improvisation in her Ekologie I On a Day off for tape recorder and indigenous instruments and Improvisations No. and 4 for Moslem gamelan and tipangklong. Another sub-classification of Philippine neo-classic works are those written by Alfredo Buenaventura, Jerry Dadap, Eduardo Parungao, and Manuel Maramba. Their works are characterized by the eclectic utilization of various harmonic idioms, from late romantic to early twentieth century. A departure from the standard forms of western classical music is a significant characteristic of the works of composers who are exploring alternative directions and concepts in music composition. Led and inspired by Jose Maceda, these works derive their essence, theoretical and structural parameters from non-Western sources, specifically Asian music and Philippine indigenous cultural traditions. At the same time, they have been initially influenced by the ideas of mass structures that were advanced by such avant-garde composers as Edgar Varese and Iannis Xenakis, and later by the different streams of indeterminacy and improvisation as explored by John Cage and his followers. The initial works of Jose Maceda may be classified as color and cloud compositions, utilizing the tones and timbres of non-Western instruments to create different blocks of sounds; e.g. Ugma-Ugma and Agungan. His later works assumed overwhelming dimensions in the use of acoustical space, mass performance and the concept of a modern ritual- Pagsamba, Udlot-Udlot, Ading, Ugnayan, etc. Also belonging to this formal category are Ramon Santos Ritwal ng Pasasalamat I and II as well as his Likas-An and Nagnit Igak Gnam Wag nwag Nila, a Philippine Centennial piece for orchestras, 7 choruses, audience, and conductor. Jonas Baes also contributed to this literature with his Pantawag, Kalipay and Yeyunan which is based in his study of Iraya mangyan culture. Another category of New Music compositions are improvisational works. The early pieces of Ramon Santos such as Radyasyon and Quadrasyon were later augmented by Toledos Samut-sari, Pintigan and Terminal Lamentations, all written as musical graphics, and his Humigit Kumulang for Malay hadrah and kompang. Baes Wala and Banwa, both written in 17, uses audience as well as the participation of traditional Philippine instruments. One of the more preferred media by the younger generation of Filipino composers is mixed media and theater forms. Santos has significantly contributed to this body of works with his Awit, Panaghoy, (on the poetry and Ninoy Aquino), Ta-O at Dasalan and Pompyang at iba Pa by Chino Toledo. The experimental Panata ng Lupa by Francisco Feliciano and other composers is an outdoor theater that fuses elements of opera and Kalinga rituals. Feliciano has also composed the music for the music dramas Sikhay sa Kabila ng Paalam and Ashen Wings, as well as the monumental opera La Loba Negra. Related to this category are ballet and dance compositions to which belong Kasilags Sisa, Legende, and Tapestry; Santos Aninag; Jerry Dadaps Tomaneg at Aniway; Felicianos Yerma; Toledos Pilipino Komiks and Abe... (on the music of Nicanor Abelardo) Some works may be categorized as unclassified for their uniqueness in conceptual framework as well as the musical materials used; e.g. Santos Yugto-Yugtong Tagpo na Hingango sa Makasaysayang Panaginip ni Antonio Manggagawa, a modern epic; Jose Macedas Music for Five Pianos and Mosaic for Gongs and Bamboo.BibliographyDe la Torre, Visitacion. Lucresia R. Kasilag An Artist for the World. Vera-Reyes Inc., 185 Feliciano, Francisco. Four Asian Contemporary Composers The Influence of Tradition in Their Works. Quezon City New Day Publishers, 18Kasilag, Lucresia R. The League of Filipino Composers 16 Directory and Selected Works. 16Santos, Ramon P. (ed.) Tunugan 7 Proceedings of the 18th Conference and Festival of the Asian Composers League. Manila ACL Philippines, 17Samson, Helen. Contemporary Filipino Composers. Quezon City Manlapaz Publishing Company, 176Art Music Formby Dr. Ramon P. Santos Art music forms in Philippine music consist of locally composed works that have used standard formats of Western music. These forms evolved through the introduction and assimilation of European classical music which includes both religious and secular compositions. Before the American colonial regime, Filipino musicians who received their musical training mostly from the clergy, produced masses, hymns and vespers for use in the liturgical services. Some of these works were quite elaborate, some with orchestral accompaniment. Some of the Early secular forms of entertainment are the awit and kurido, which replaced some of the ancient epics of communities that had been converted to Christianity. These metrical romances written in octosyllabic and dodecasyllabic quatrains told of saintly and heroic tales in medieval Europe, and the crusades against the Moors. Local versions were written and performed by local playwrights and artists and flourished in the Tagalog, Ilokano, Pampango, Bikol and Ilongo. The Spanish comedia was the early form of theater that was introduced to the people in the late 16th century. The first comedias were religious dramas. In the 18th century more and more comedias were about the lives of kings and nobles as well as their battle against the infidels. In the Philippines, the thematic plot of the conflict between Christians and the Moros gave birth to the comedias called moro-moro. In the 1th century, the komedya was totally adopted by the Filipinos, with the plots based on the printed corridos. They spread to the different regions and became a popular form of entertainment until the advent of a much more sophisticated form of musical theater the Spanish zarzuela. The zarzuela was introduced in the Philippines in the late 1th century with the arrival of foreign productions, until even local singers and conductors were trained and contracted to perform. The first Filipino sarswela were written in the 180s. At the turn of the century, the regional sarswelas emerged in Northern Luzon, Bikol and the Visayas. During the American regime, the Filipino sarswela served as a medium of political protest and criticism of the colonial rule. At the same time, the form represented the high quality of music-literary creativity of the Filipinos in that their popularity was partly the result of collaborations between well-known playwrights and composers. The Filipino opera is likewise an off-shoot of the introduction of the European opera., the first presentation being dated in the 160s. Because of the availability of local singers, instrumentalists, and conductors, the opera did not take long to be adopted by the Filipinos. The first Filipino opera was composed in 10 entitled Sandugong Panaginip. Composers who wrote important works in this medium include Gavino Carluen, Felipe Padilla De Leon, Alfredo Buenaventura, and Eliseo Pajaro. The establishment of formal music schools during the early American colonial regime produce highly trained musicians. Most of the composers began to write in the major western classical forms such as the concerto, symphony, the suite, the concertino, the rhapsody the concert overture, and the symphonic poem. The latter two were not only written for the symphony orchestra, but the symphonic band as well, since a number of Filipino composers received their initial musical training in local town musicians. The band literature also includes hymns and marches. Works for chamber ensembles (quintets, quartets, trios) and solo instruments were also written, especially character pieces for the piano. Santiagos String Quartet in G in 14 is considered a forerunner, followed by Molinas String Quartet en D Mayor, and Trio in F. A great deal of the major works are programmatic in nature and are of religious or nationalist in character. The first group of art music composers include Juan Hernandez, Nicanor Abelardo, Francisco Buencamino and Antoni Molina. Some of these major works are Abelardos Piano Concerto of 1, Santiagos Tagailog Symphony, Molinas Batingaw Choral Symphony, Mayon, Piano Concerto by Francisco Buencamino. The following generation of composers consists of Antonio Buenaventura who composed the famous tone poems By the Hillside and Youth and Hilarion Rubio who wrote Pilipinas Kong Mahal Symphonic Overture and Symphony for Greatness. Rodolfo Cornejo, who is also highly proficient on the keyboard, composed Symphony- The Allies and Dedication Symphony. Ramon Tapales, a violinist of note, contributed some major works like Philippine Suite and Ave Liberator to honor the liberation of the Philippines at the end of the nd World War. Another contemporary Lucino Sacramento wrote the highly romantic twin piano concertos Maharlika and Bituin. This generation was followed by Felipe Padilla De Leon who wrote the monumental operas Noli Me Tangere and El Filibusterismo, and Lucio San Pedro with his symphonic poems Lahing Kayumanggi and Concerto for Violin and Orchestra. In the field of vocal music, the Tagalog kundiman, a song of unrequitted love was developed by these composers as an art song genre, composing pieces on texts of high poetic value. The character and structural elements of the kundiman is derived from an earlier Tagalog tune called comintang. The kundiman starts in the minor key and ends in the parallel major. It is in moderate /4 time. The immortal kundimans include Abelardos Nasaan Ka Irog and Kundiman ng Luha and Santiagos Madaling Araw. Other song forms which were used by the composers are the balitaw which is of lighter character and the danza, a dance form in duple time which is similar to a tango. The idiom of the early art music works was very much influenced by the music of the European romantic composers, such as Franz Liszt, Richard Wagner, Peter Tchaikowshy, Guiseppe Verdi, Giacchomo Puccini, and Gaetano Donizetti. Works that show the influence of early twentieth century European idiom were written by Eliseo Pajaro, Lucresia Kasilag, Rosendo Santos, Amada Santos-Ocampo, Alfredo Buenaventura, and Jerry Dadap. This group of composers may be considered as neo-classicists, fusing Filipino musical elements, mostly folk melodies, with the harmonies, rhythms and textures found in the works of the European and American neo-classic composers. MUSICIANS AND COMPOSERS ELISEO PAJARO (115 - 184)Composer. He started his musical career by playing in town and school bands. He directed zarzuelas in his home province of Ilocos Norte during summers. At the University of the Philippines, he obtained his formal education in the conservatory of music. Later, he was awarded a music scholarship for graduate study at the Eastman School of Music in Rochester, New York, where he received his masters and doctorate degrees. He composed operas on a popular Ilocano folk epic Life of Lam-ang and the life of the national hero Jose Rizal for which he was honored with the Republic Cultural Heritage Award in 164 and the Presidential Merit Award in 166. He wrote Mir-i-nisa, a full length ballet, which was performed at the inauguration of the Cultural Center of the Philipines (CCP) in 16.NICANOR ABELARDO (18 - 14)Musician and composer. A native of Bulacan, he learned to play the guitar at six and wrote his first composition at eight. He moved to Manila to live with an uncle who taught him to play the piano. While a music student at the University of the Philippines, Abelardo won first prize for his U.P. Beloved song, and he was appointed head of the conservatorys department of music. During his lifetime, he composed 14 love songs called kundimans, which have become classics in Filipino music and have earned him the title of father of kundiman. He died at the age of 41. The main theater of the Cultural Center of the Philippines is named after him.LUCRECIA KASILAG (118 - )A leader in music education. Kasilag obtained her music education from Philippine and American institutions of higher learning. Her career has been distinguished by 00 original compositions that range from folk songs, art songs, and choral numbers to orchestral works, which have been published and performed in the Philippines and abroad. For years, she led Philippine cultural delegations to Asian and European countries. In October 175, she was voted chairperson of the Asian Composers League, and in 18, the Philippine government honored her with the prestigious National Artist Award. Her alma matter, the Philippine Womens University, conferred on her a doctor of laws honoris causa for her meritorious work in music education.FRANCISCA REYES AQUINO (18 - 184)Leader in folk dancing. The president of the University of the Philippines (Jorge Bocobo) recognized her talent in folk dancing and sent her to provinces to study and collect the native folk dances, songs, and other forms of music. Her work made her an authority on the subject and an important resource for school folk dances. Her students at the university accepted her research with enthusiasm and became her strong supporters in the spread of the art of folk dancing. She became a consultant to the world famous Bayanihan Folk Dance Troupe, which performs its popular folk dance repertoire in the major cultural capitals of the world. Thus, folk dance instruction has been included in many private and public schools. In 17, President Marcos gave her the National Artist Award for her contribution to the preservation and propagation of the folk dances of the Philippines. Music in the Philippines since 188by Corazon C. Dioquino Philippine Music underwent another process of transformation with the advent of American sovereingty. The three mainstreams of music during this post-colonial period include classical music, semi-classical music and popular music. Classical Music. In the newly established public school system, music was included in the curriculum at the elementary and later at the high school levels. At the tertiary level, music conservatories and colleges were established. The earliest such schools were St. Scholasticas College (106) and the University of the Philippines Conservatory of Music (116). In the 10s, two private music schools were established in Manila The Academy of Music (10) under Alexander Lippay and the Manila Conservatory of Music (14) under Rodolfo Cornejo. Both these schools hPlease note that this sample paper on Compilation is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Compilation, we are here to assist you. Your persuasive essay on Compilation will be written from scratch, so you do not have to worry about its originality.


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Friday, October 2, 2020

Business Plan

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11/7/0 Company Name Gilligans Bar and Grille


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Business Form Partnership Address 000 North Reading Rd Adamstown, PA 1756 Contact Person Sandra Nash Telephone 717-6-741 Hours of operation Sunday Thursday 1100am 100am Friday Saturday 1100am 100am Days open 7 days Closed on Thanksgiving and Christmas Opening date November 7, 00 Type of Restaurant Full ServiceGilligansTable of Contents1.0 Executive Summary1.1 Objectives…………………………………………………………..….1. Mission………………………………………………………………...1. Keys to Success……………………………………………………….. 1.4 Start-up Captial………………………………………………………-5 .0 Description of the Business.1 Business Description………………………………………………….6. Mission Statement…………………………………………………….6. Development & Status………………………………………………..6.4 Hours of Operation……………………………………………………6.5 Future Plans…………………………………………………………6-7.6 Product/Service………………………………………………………..7.7 Location……………………………………………………………..7-8.0 The Marketing Plan.1 Market Analysis………………………………………………………8. Target Market…………………………………………………………8. Competitor Analysis…………………………………………………11.4 Issues Analysis……………………………………………………11-1.5 Marketing Objectives…………………………………………………1.6 Pricing……………………………………………………………..1-14.7 Promotion Plan……………………………………………………….14.8 Sales And Distribution…………………………………………….…14. Sales Forecast……………………………………………………..14-15.10 Action Programs………………………………………………………154.0 The Management Plan4.1 Key Employees…….………….………………………………………164. Compensation & Incentives…….……………………………………..164. Consultants & Professional Support Resources…….…………………164.4 Management Structure & Style……………………….………………164.5 Personnel Plan………………………………………….………….16-185.0 The Financial Plan5.1 Important Assumptions………………………………….……………185. Break-Even Analysis……………………………………….…………185. Projected Profit & Loss Statement……………………………………15.4 Projected Cash Flow………………………………………………….05.5 Projected Balance Sheet………………………………………………15.6 Business Ratios……………………………………………………….Appendix Appendix A-Restaurant Design…………………………………………….. Appendix B-1Promotional Plan………………………………………..…4 Appendix B-Marketing Budget……………………………………….....5 Appendix B-Actions Programs…………………………………………..8 Appendix C-1Financial Summary………………………………………... Appendix C- Avg Check Calculation…………………………………0-1 Appendix C-Statement of Income…………………………………….… Appendix C-4 Depreciation Schedule………………………………….… Appendix C-5 Loan Calculation……………………………………….4-5 Appendix C-6Projected Profit and Loss Year 1……………………….….6 Appendix C-7Projected Cash Flow Year 1…………………………….…7 Appendix D-1Drink Menu…………………………………………….8-4 Appendix D-Food Menu………………………………………………44-55 1.0 THE EXECUTIVE SUMMARYGilligans will be a single unit, medium size, full-service restaurant that will offer a menu covering a wide variety of food and beverages. Our target market will include residents and tourists of Lancaster County. Adamstown, Pennsylvania is a prime location for our restaurant due to the lack of competition and the frequency of tourists. Gilligans will be managed and owned by a partnership of four executives in the food service industry, each owning 5%. Together the team has a combined experience of 64 years. The combined experience offers expertise in all areas of restaurant operations.Gilligans plans to achieve sales of $1,75,7.5 in the first year of operations. From that point we plan to increase sales each year at the rate the industry is increasing. For 00 that increase is projected to be 4.5 percent. As the restaurant grows, Gilligans has future plans to expand its operations into other communities within Lancaster County. The key to success for Gilligans will be the ability to entice customers to visit our restaurant. This will be accomplished through a promotional campaign and word-of-mouth. A professional and knowledgeable staff will be essential to the serving of our product.1.1 Objectives The objectives for Gilligans are1. To design a restaurant that will go beyond anyone's expectations.. To carefully select and train a professional and knowledgeable staff of 100 employees.. To provide quality homemade products.4. To reach target sales and increase each year there after.5. To open a new restaurant in another community within Lancaster County in three to five years.6. To build a reputation for a quality product with quality service in Lancaster County.7. To set the standards for the food service industry within Lancaster County.8. Increase the target market by offering something for every budget. 1. Mission "We begin with a GOOD PRODUCT served in a GOOD PACKAGE at the RIGHT TIME and PROPERLY PRICED." 1. Keys to SuccessThe keys to success in this business are1. Marketing Our competitors lack the initiative to sustain an active promotional campaign. Gilligans will promote and advertise extensively to create a large customer base and extend our market.. Product Quality Gilligans will offer 150 menu items made from scratch daily. Our products will be served by professional waitpersons.. Cost Control Actively keeping food and liquor, and labor costs under control. 1.4 Start-up Capital. The following tables summarize the capital needed for this project.Sources of Capital & Debt Service Gilligans Bar & Grille 11/7/00 Total start-up capital $1,100,000 Loans & notes $100,000 Stock sales Partnerships $1,000,000 Loans & notes Amount Rate Term Source #1 $ 100,000 # # #4 #5 Total $ 100,000 Stock Total Shares Outstanding Shares Price per Share Shareholders Amount paid in Shares % #1 # # #4 #5 #6 #7 #8 # #10 Total Dividend Schedule Partnership Information Number of partners 4 Amount paid in by each partner 50,000 Total capital 1,000,000 Percentage of profits for general partner 100 Interest on principal amounts 5.00% Cumulative? N Total yearly interest 50,000 Use of Funding & Start-up Costs SummaryGilligans Bar & Grille11/7/00Total start-up capital $1,100,000.00 Amount Expense Depreciation Amortization Amort. Lshld. Balance SheetSecurity Deposit Land Purchase 150,000.00 Construction 44,000.00 44,000.00 Construction Utilities ,000.00 ,000.00 Liquor License 5,000.00 5,000.00 Yearly License Fees ,000.00 ,000.00 Utility Deposits ,500.00 ,500.00 Insurance- Prepaid ,500.00 ,500.00 Advertising & Promotion 16,000.00 16,000.00 Graphics & Printing 5,000.00 5,000.00 Architects/Decorators 50,000.00 50,000.00 Bank Note Payment Other Note Legal & Accounting ,000.00 ,000.00 Inventory 115,000.00 115,000.00 Uniforms ,000.00 ,000.00 Contractor Fees 10,000.00 10,000.00 Cash Reserves 100,000.00 100,000.00 Furniture, Fixtures, Equip 110,000.00 110,000.00 Leasehold Improvements Payroll, training 15,000.00 15,000.00 Consultants Research & Development Landscaping 5,000.00 5,000.00 Debt consolidation Employment Agency Fees Other 10,000.00 10,000.00 Totals 1,100,000.00 Amount Expense Depreciation Amortization Amort. Lshld. Balance Sheet $ 1,100,000 .0 DESCRIPTION OF THE BUSINESS.1 Business Description. Gilligans Bar & Grille will be a single unit, medium size, full-service restaurant that will offer a menu covering a wide variety of food and beverages for the lunch and dinner hours. In order to operate Gilligans will obtain a business license and a liquor license from the state of Pennsylvania.. Mission Statement. The company's mission statement is such that "We will begin with a GOOD PRODUCT served in a GOOD PACKAGE at the RIGHT TIME and PROPERLY PRICED. While striving for our mission statement, the company's goal is that of a multi-faceted success. Our first responsibility is to the financial well being of the restaurant. We will meet this goal while trying to consider; 1) the effect of our products on our customers and our staff, ) the impact that our business practices and choices will have on the environment, and ) the high quality of attitude, fairness, understanding, and generosity between management, staff, customers, and vendors. Awareness of all these factors and the responsible actions that result will give our efforts a sense of purpose and meaning beyond our basic financial goal (1).. Development & Status. Construction is set to begin as soon as all funding is secured. Gilligans is founded and owned by four individuals, who will also serve as the management team; Sandy Nash, General Manager; Michael Horton, Kitchen Manager; Tom Thompson, Hospitality Manager; and Tony Helton, Bar Manager. A suitable site for the restaurant has been found and purchase negotiations are in the final stages. The location will be 000 North Reading Road, Adamstown, PA. When the purchase is finalized construction will begin and the balance of the start-up funds must be raised. With that phase completed, Gilligans can then open and the operations phase of the project can begin.Our target market and location will prove to be our key to profitability. Our target market will include residents and tourists of Lancaster County. Adamstown, Pennsylvania is a prime location for our restaurant due to the lack of competition and the frequency of tourists.4 Hours of Operation. Gilligans will operate seven days a week, 6 days a year. Hours of operation will be Sunday Thursday 1100am 100am Friday Saturday 1100am 100amHours may be extended nightly depending on business and manager discretion. Gilligans will be closed on Thanksgiving and Christmas..5 Future Plans. Gilligans will offer a unique experience to our consumer starting with restaurant design and ending with the last bite taken. The restaurant and menu is designed to attract people of all age groups. Our menu will offer items made from scratch daily giving us a competitive edge over our competition.Gilligans plans to achieve sales of $1,75,74 in the first year of operations, showing a net profit of $5,448.. From that point we plan to increase sales each year at the rate the industry is increasing. For 00 that increase is projected to be 4.5 percent. As the restaurant grows, Gilligans has future plans to expand its operations into other communities within Lancaster County..6 Product/Service. Much time and effort has been spent to create and collect a menu that will appeal to practically everyone. The menu will offer 150 homemade items under headings such as Appetizers, Soups, Salads, Chicken, Imported Pasta, Veal, Seafood, Steaks, Sandwiches, Burgers, and Subs. For those with children, Gilligans will offer a separate kids menu sure to please the pickiest eaters. Besides the food menu, Gilligans will offer a full service bar with a menu featuring Specialty Drinks, Frozen Drinks, Shooters and Hot Drinks. Our diverse menu will provide customers with a wide selection of items that fit within their budget (see menus in appendix). Gilligans will not only be offering a quality product we will also be offering a quality service. Gilligans philosophy will be such that "We will begin with a GOOD PRODUCT served in a GOOD PACKAGE at the RIGHT TIME and PROPERLY PRICED." The PRODUCT is our menus. Our restaurant is the PACKAGE. By having the opportunity to design and build our own restaurant we have the opportunity to create something that goes beyond anyone's expectations (see restaurant design in appendix A). Ambiance, styling, color and interior as well as exterior architecture are the bridge between what the customer expects and what the proprietor is offering. The customers of Gilligans can expect to see unusual or unique colors, textures and styling; sights and sounds which will transport them from their daily stress and strain into a world of pleasurable sensations also known as the "Wow Factory." Restaurant design is also essential in attracting quality staff. The restaurant will be designed with the employees' need in mind. The back of the house will accommodate our employees by having areas for eating, changing and resting. Service stations will be placed for user ergonomics and convenience. By attracting quality employees Gilligans will complete its package with quality service. Employees will serve as sales people and advertisers. To the customer THEY ARE GILLIGANS. Thus, the necessity for careful selection and professional training is critical.Customers do not enjoy waiting. TIMELINESS in seating customers, taking their orders and then serving them promptly is a must if we are to keep customers coming back for more. Lunch tickets are not to take longer than 15 minutes, dinner tickets no more than 0 minutes. Our kitchen will be designed to expedite the preparation and serving of an item. This along with a kitchen staff organized and trained to give immediate attention to ALL orders should result in a condition conducive to serving our customers quickly and efficiently.A customer must feel he or she is getting their money's worth. Our large portions and high quality product will prove to our customers that they are getting good VALUE for their money. Our diverse menus will provide customers with a wide selection of items that fit within any budget..7 LOCATION. Gilligans will be located on North Reading Road, in Adamstown, Pennsylvania. Adamstown is located in the center of Lancaster County. Lancaster County is comprised of 60 independent municipalities that cover 46 square mile and serves as home to 470,000+ residents. Lancaster County hosts more than 5 million tourists each year (). Adamstown, nestled in the heart of scenic Pennsylvania Dutch Country, is known as the Antiques Capital of the United States. This particular area is where people travel to eat out and is frequented by tourists visiting the many antique shops in the vicinity.Restaurants & Institutions ranked Lancaster County as the 5th best place in the Mid-Atlantic Region to open a restaurant. According to their study, the average Lancaster household spends $1,811 each year dining out more than any other household in the Mid-Atlantic Region (). North Reading Road is also a main route connecting many of the communities of Lancaster County. A prime commercial location has been found for construction to begin. On either side of Gilligans will be two of the largest antique shops in Adamstown. The benefits of this location are room for expansion if decided upon at a future date, high visibility from North Reading Road, ease of access from North Reading Road, convenient parking as well as a large parking area, and a close proximity to area retailers. In three to five years, as the company grows Gilligans would like to expand their location by establishing a new restaurant in another community within Lancaster County..0 THE MARKETING PLAN.1 Market Analysis. Economists at the National Restaurant Association estimate total foodservice sales for 00 at $46.1 billion dollars, representing a 4.5 percent increase over 00 (). That means consumers will spend an average of 1. billion dollars per day on food away from home. This will mark the 1th consecutive year of growth in the industry. According to the Restaurant Report, more Americans eat out each week than participate in any other single form of entertainment (4). As Americans depend more on meals away from home, dining has become what they do to relax and unwind. There are several economic and cultural trends that have contributed to the growing demand for meals prepared away from homeo Increasing number of women in the workplaceo Increasing number of woman-owned businesseso Growing number of higher-income householdso Americans working longer hourso Decreasing amount of leisure timeo Premium placed on convenience (5) According to Foodservice Solutions, a Tacoma, Washington hospitality consulting firm "Home-meal replacement is not a luxury today it's a necessity. People don't want to take time to cook; they have too many other things to do…" (6).In addition, food expenditures rise significantly as income increases according to the Bureau of Labor Statistics' Consumer Expenditure Survey Data (7). While much of the nation faced a decrease in the median income from 000 to 001of . percent, the Northeast did not, more specifically, Pennsylvania's median income increased by 4.1 percent to $4,46 (8). Food expenditures away from home per household have steadily increased in accordance with the steady increase of median income (). As income grows so will the foodservice industry. The more people make the more they will be willing to spend on a high quality product with high quality service.. Target Market. Over the past few years, usage of restaurants by consumers over 50 is greater than that of consumers overall. In addition, the fastest population growth is forecast among Empty Nesters, Single Parents and Over 75 age groups. Empty Nesters, along with Singles and DINKS (married, dual-income, no kids) have the highest usage of restaurants. They have been driving the U.S. restaurant industry growth over the past five years and will continue to do so over the next five to ten years (10). The specific demographics for Gilligans target market are as followsDemographics Study Local Population Tourists Local BusinessesMedian Household Income $4,46 $45,000 $40,000 Age 18-65 5-65 8-55Marital Status Married or High Income Singles Married -Education College Degree College Degree College DegreeChildren 1. -Residency Lancaster County Throughout US Adamstown/Denver The customer base will come from major segmentso Local population the city of Adamstown is centrally located in Lancaster County. Lancaster County is comprised of 60 independent municipalities that cover 46 square miles and serves as home to 470,000+ residents.o Tourism Lancaster County hosts more than 5 million tourists each year. Adamstown is one of the largest attractions in Lancaster County due to the large collection of antique dealerships in the area.o Local businesses The Lancaster Chamber of Commerce lists over 700 businesses. The following psychographic charts show what consumers are eating when dining out and what drives them to eat out and why they eat where they do Price 40% Menu Choices 5% Atmosphere 5% Service 0% Location 10% . Competitor Analysis. Direct competition will exist from two full service restaurants. They are Zia Maria's, an Italian Eatery and Pub and the Black Angus Restaurant and Brew Pub. The strength of these competitors lies in the reputation they have built in the community. Awareness of their product is well established with both the community and the tourists. Zia Maria's, located in a small shopping center on North Reading Road, offers a selection of Italian dishes along with a large selection of sandwiches on their menu, all moderately priced. They also offer a full service bar with the usual offerings; drinks are moderately priced. Gilligans will compete by offering a broader menu selection as well as offering Specialty Drinks at the bar. Zia Maria's location has limited them to a relatively small space making both the restaurant and bar area uncomfortably close. By having the ability to build from the ground up, Gilligans will be able to offer their customers a large dining area set away from the large bar area. Gilligans will also compete on the basis of location. Gilligans will be centrally located within the business district with adequate parking and easy access from North Reading Road. Zia Maria's has become very slack in their marketing efforts. Their marketing has been limited to the occasional ad in the community newspaper, "The Shopping News." Their customer base comes from the fact there is little or no competition in the area. The Black Angus Restaurant and Brew Pub has been in operation for 40 years. It is a Victorian theme fine dining restaurant offering a menu selection of steaks, seafood, German dishes and an oyster bar. The Black Angus also features a brewery, where they produce and sell their own beer. Dining at the Black Angus is by reservation only (11). As with any fine dining restaurant, the menu prices for the Black Angus are relatively expensive. Because of the reservation system, the menu options, and the prices, the Black Angus attracts only those who earn much more than the median income. The reservation system also denies access to the Black Angus by tourists who visit the area either because they are first time visitors or the trip to the area was a spontaneous day trip. Families with children also tend to shy away from such places as the Black Angus. By offering a broader menu selection at considerably cheaper prices Gilligans will attract those customers that the Black Angus cannot attract. And by offering a quality product with top-notch service with no reservation system to turn away customers Gilligans will entice those customers who do frequent the Black Angus. Much like Zia Maria's, the Black Angus does very little to market their product. Again their customer base comes from the lack of options in the area. Through marketing, publicity, and word-of-mouth, people who visit Zia Maria's and the Black Angus will be curious or open-minded enough to experience a fun, convenient and inexpensive meal or drink with Gilligans.Indirect competition comes from a local fast food chain and a local diner, Subway and Zinn's Diner, respectively. Gilligans will offer dishes and drinks which cannot be found in these restaurants and which are priced generally higher. Gilligans will attract customers who may be willing to spend more on a meal for the dining experience..4 Issues Analysis Threats and Opportunities. A major threat to our market is the state of the economy. Unemployment continues to remain at elevated levels, which in turn forces consumers to cut spending. The latest leading economic indicators did however report a slight improvement in economic activity. With interest rates being reported at their lowest ever, now is an opportune time to obtain the commercial lending needed to begin construction on Gilligans. Construction will take five to six months and at that time the economy should be experiencing an increase in activity.There are numerous regulatory bodies that oversee the food service industry. While some see these bodies as a threat, Gilligans sees them as an opportunity to protect management, our employees, and the consumer. By abiding by each of the regulations Gilligans will provide a safe environment for its employees and its consumers. By abiding by each of the regulations Gilligans will also protect itself from lawsuits or worse, from being shut down. There has been a nationwide push by the federal government to ban smoking in all public places. Some states, such as Delaware, as already implemented this law. This definitely poses a threat to the food service industry. The food service industry is first and foremost a service business driven by customer demands and needs. If smokers are no longer allowed to smoke in bars and restaurants they will simply quit dining out or at least cut back. Some bars in the Delaware area have been able to circumvent this law by privatizing their restaurants and bars. Customers simply have to sign a sheet and they are made members. Gilligans will do the same if forced to. A sign in sheet could also prove to be a powerful promotions tool by having the names and addresses of all who visit Gilligans. Other pending legislation that would pose a threat by increasing expenses iso House Bill 17 Would require certain establishments to train staff on the Heimlich maneuver and CPR techniques.o House Bill 154 Amends as act imposing an emergency State tax on liquor…providing for the collection and payment of such tax…to be used exclusively for grants to fire companies and volunteer ambulance and rescue companies (1). Pending legislation that would create an opportunity for Gilligans includeo Tip Tax Fairness Act Would prohibit the IRS from billing an employer for FICA payroll taxes on allegedly unreported tips without first verifying that individual employees actually underreported their tips. This would shift the burden of enforcing tip-reports laws back to the IRS.o Senate Bill 50 Increases the wholesale discount on the purchase of wine and spirits in PA from 7% to 16% (1).Once Gilligans has obtained the needed funding and is positioned in the market, the entry barrier for new competitors is extremely high due to the capital requirements. Before the SBA will even consider guaranteeing a restaurant loan, the SBA wants the lendee to have somewhere around 50 percent to 60 percent of the total amount of equity required. This is compared to 5 to 0 percent equity required of other businesses (bankers operate on the same principle) (1). The needed licenses are also somewhat of an obstacle when opening a restaurant. .4 Issues Analysis Strengths and Weaknesses. By having the opportunity to construct from the ground up, Gilligans has an opportunity to create two strengths by design. The first of which is design of space. Ambiance, styling, color and interior architecture are the bridge between what the customer expects and what the proprietor is offering. The customers of Gilligans can expect to see unusual or unique colors, textures and styling; sights and sounds which will transport them from their daily stress and strain into a world of pleasurable sensations also known as the "WOW FACTOR." The second strength, which stems from the construction of Gilligans, is service. From an employer standpoint, the restauranteur wants to attract the best service staff available and keep them as long as possible. One of the ways this can be accomplished is by designing their workspace with their needs in mind. A third strength lies in our menu offering. Gilligans will set a standard of excellence above the rest. Instead of just serving "good food" whose preparation consists of dropping a boil-n-bag into a pan, Gilligans will start our menu items from scratch daily. Sauces made from scratch, homemade soups, specialty drinks, and fresh ground hamburger meat, hand-patted in our kitchen will prove to be a standard above the competition.The management team of Gilligans creates a fourth strength. With a combined experience of 64 years, the management team is well diverse in all areas of restaurant operations. Weakness will come from the fact that Gilligans is the new kid on the block. Both competitors have had operations in the area for many years and as a result both have built a good reputation in the community. Because people are curious of new restaurants and tend to give them a try at least once, Gilligans has the opportunity to turn this weakness around very quickly.A second weakness will be the lack of an experience staff. However, by creating a restaurant designed to attract the best in the business, Gilligans will have the opportunity to turn this around. Through careful selection and extensive training Gilligans will create a staff that is both knowledgeable and professional.A solid relationship with purveyors is essential for the success of a restaurant. Because Gilligans is a new restaurant coming to the area, no such relationships have yet been established. This will create a third weakness for Gilligans. An extensive amount of research and time will be spent in order to build these necessary relationships..5 Marketing Objectives. One of the greatest challenges facing Gilligans in its first year of operation is lack of community awareness. Therefore, marketing objectives includeo Product awareness among the target audienceo Inform target audience about features of our productso Decrease or remove potential resistance to buying our producto Build a customer base or "regulars" .6 Pricing. Gilligans pricing strategy will be such to offer something for every budget. Pricing will be as follows ITEM PRICE RANGE Appetizers $ 4.50 7.5 Soups and Salads $ 1.5 7.5 Hamburgers and Sandwiches $ 4.5 8.5 Chicken and Pasta $ 7.5 15.5 Steak, Veal and Seafood $ 7.5 .5 Desserts $ .50 4.5 Kids Menu $.50 5.5 Beverages $1.5 .5 Specialty Drinks $4.50 5.5 Frozen Drinks $5.50 ITEM PRICE RANGELiquor $.50 6.50 Beer $1.50 .75 Wine $.50 5.50Method of payment accepted will be cash, check or major credit card (Visa, MasterCard, and American Express)..7 Promotion Plan. No single unit restaurant has the ability, from a financial standpoint, to compete with an established national chain with regard to massive advertising campaigns. The best advertising for any restaurant, is the referrals you receive from satisfied customers who patronize your restaurant. By establishing relationships with your own customer base and actively seeking ways to fulfill their needs based upon existing patterns of business activity, you can capture a greater immediate market share. As a single unit operation, Gilligans is uniquely able to provide a higher and more intimate level of specialized customer service than most chain operators due to issues of flexibility. However, some heavy advertising will need to be done at opening and Gilligans will do some regular advertising over the coming years. The marketing effort will be split into phases;1.) Opening Heavy advertising to make the public aware.) Ongoing A flexible campaign, assessed regularly for effectiveness.) Point of Sale A well-trained staff can increase the average check as well as enhancing the customer's overall experience. Word-of mouth referral is very important in building a customer base. See Appendix B for a more detailed promotion plan..8 Sales and Distribution. There will be three ways a customer can purchase food. They may sit in the dining room or bar area and get full service from a waitperson. A separate take-out counter will service those who wish to pick up their food. Most take-out food will be prepared to order with orders coming from either the telephone of fax. Delivery will be available at certain times and to a limited area at a later date.. Sales Forecast. The following table and chart give a run-down on forecasted sales. In year 1 Gilligans has a total revenue of $1,75,7.5 and a net profit of $5,448.. Total revenue is projected to grow 4.5% each year there after, net income is projected to grow to $164,585.1 in year and $176,80.0 in year .Sales Forecast Lunch Covers Food Beer & Wine Liquor TotalAverage Check 6.46 0.71 0.5 7.76 Monday 175.00 1,10.50 14.5 10.5 1,5.00 Tuesday 175.00 1,10.50 14.5 10.5 1,5.00 Wednesday 175.00 1,10.50 14.5 10.5 1,5.00 Thursday 175.00 1,10.50 14.5 10.5 1,5.00 Friday 175.00 1,10.50 14.5 10.5 1,5.00 Saturday 00.00 1,.00 14.00 118.00 1,75.00 Sunday 50.00 1,615.00 177.50 147.50 ,10.00 Weekly Totals 1,5.00 8,565.6 41.46 78.4 11,614.76 Monthly Totals 5,77.5 7,00.61 4,076.5 ,87.5 50,1.1 Yearly Totals 68,847.00 445,087.8 48,18.6 40,650. 60,50. Dinner Covers Food Beer & Wine Liquor TotalAverage Check 10.10 .5 1.14 1.5 Monday 50.00 ,55.00 587.50 85.00 ,647.50 Tuesday 50.00 ,55.00 587.50 85.00 ,647.50 Wednesday 50.00 ,55.00 587.50 85.00 ,647.50 Thursday 50.00 ,55.00 587.50 85.00 ,647.50 Friday 50.00 ,55.00 587.50 85.00 ,647.50 Saturday 50.00 ,55.00 587.50 85.00 ,647.50 Sunday 00.00 ,00.00 470.00 8.00 ,18.00 Weekly Totals 1,700.00 17,180.10 ,7.5 1,.14 4,816.5 Monthly Totals 7,61.00 74,8.8 17,08.5 8,6.48 107,455.8 Yearly Totals 88,.00 8,678.00 07,70.1 100,757.71 1,8,470.0 Combined Totals Covers Food Beer & Wine Liquor TotalWeekly ,05.00 5,746.06 4,8.81 ,71.48 ,406.5 Monthly 1,08.5 111,480.44 1,85.05 11,784.01 144,64.50 Yearly Gross Sales 157,17.00 1,7,765.8 56,60.57 141,408.10 1,75,7.5 .10 Action Program and Marketing Budget. See Appendix B for detailed planning of promotions and costs, including the budget allotted.4.0 THE MANAGEMENT PLANThe four founding partners of Gilligans will also serve as its management team. Each partner has his or her own area of specialty, covering all areas of restaurant management. 4.1 Key Employees. Sandra Nash, General Manager. Sandra Nash is 5% owner and will serve as General Manager of Gilligans. Sandra has received her Bachelors in Business Administration and is currently working towards her Masters of Business Administration. She has previously worked as the Operating Accountant for the Veterans Affairs Medical Center. She brings her experience at managing the general operations of a business with her. She will oversee the day-to-day operations of the business.Michael Horton, Kitchen Manager. Michael Horton is 5% owner and will serve as Kitchen Manager for Gilligans. Mr. Horton's focus will be on menu implementation and kitchen operations, including all kitchen personnel. Mr. Horton has developed our initial menu.Mr. Horton has previously worked as Kitchen Manager for several major restaurant franchises. In these positions he has consistently met food and labor budgets. He also brings with him a track record of success in decreasing labor turnover.Tom Thompson, Hospitality Manager. Tom Thompson is 5% owner and will serve as Hospitality Manager of Gilligans. Mr. Thompson's primary focus will be on the management of the front of the house staff. Mr. Thompson previously owned and operated his own restaurant, which he has now sold for a considerable profit. Mr. Thompson previous track record of success will prove to be an asset for Gilligans. His management style is innovative and in keeping with the style outlined in the mission statement.Tony Helton, Bar Manager. Tony Helton is 5% owner and will serve as Bar Manager for Gilligans. Mr. Helton's primary focus will be on the operations of the bar and its personnel. Mr. Helton has developed our initial drink menu.Mr. Helton has worked as the Bar Manager for Holiday Inn, Cheers! Restaurant, and Grady's Bar and Grill. Mr. Helton has been successful in developing programs to increase bar sales and bar patrons. His staff will be highly trained in the latest drink technology and techniques.4. Compensation & Incentives. Gilligans will offer competitive wages and salaries to all employees with benefit packages available to key personnel only.4. Consultants & Professional Support Resources. At the present, no outside consults have been retained.4.4 Management Structure & Style. Sandra Nash will be the General Manager. All other managers will report to her. All other personnel will report to their respective manager.4.5 Personnel Plan. The following table summarizes our personnel expenditures for the first year.The General Manager will be paid a salary of $50,000. All other managers will be paid a salary of $5,000. Other personnel will be paid according to industry averages.Personnel Plan Service & Beverages Lunch Mon Tue Wed Thur Fri Sat Sun Covers 175 175 175 175 175 00 50 Total Rate Hours WeeklyServers 6 6 6 6 6 6 7 4 . 6 58.56Hostess 16 5.75 6 55Bartenders 1 1 1 1 1 8 .75 6 1105.5Totals 11 1 67 56.06 Dinner Mon Tue Wed Thur Fri Sat Sun Covers 50 50 50 50 50 50 00 Total Rate Hours WeeklyServers 7 7 7 7 7 7 6 48 . 6 668.16Hostess 4 4 18 5.75 6 61.00Bartenders 4 4 18 .75 6 7.00Totals 11 11 8 66 18.16 TOTAL SERVICE & BEVERAGES 545. Kitchen & Sanitation Lunch Mon Tue Wed Thur Fri Sat Sun Covers 175 175 175 175 175 00 50 Total Rate Hours WeeklyCook 5 5 5 5 5 6 6 7 7.50 6.00 1665.00Prep 4 4 7.5 6.00 1000.50Dishwasher 1 1 1 1 1 5.50 6.00 7.00Totals 1 1 6 6.00 6.50 Dinner Mon Tue Wed Thur Fri Sat Sun Covers 50 50 50 50 50 50 00 Total Rate Hours WeeklyCook 6 6 6 6 7 7 6 44 7.50 6.00 180.00Prep 1 1 1 1 1 7.5 6.00 1.50Dishwasher 1 1 1 1 1 5.50 6.00 7.00Totals 8 8 8 8 11 11 8 6 668.50 TOTAL KITCHEN & SANITATION 65.50 Management Mon Tue Wed Thur Fri Sat Sun Covers 45 45 45 45 45 450 450 Total Rate WeeklyGeneral Manager 61.54Kitchen Manager 67.08Bar Manager 67.08FOH Manager 67.08Totals 80.78 TOTAL MANAGEMENT 80.78 SUMMARY TOTAL WEEKLY PAYROLL ,41.50 Percentage of Gross Sales 0.8 TOTAL MONTHLY PAYROLL 41,08.0 TOTAL YEARLY PAYROLL 4,178.4 5.0 THE FINANCIAL MANAGEMENT PLAN5.1 Important Assumptions. The financial plan is dependent on important assumptions, most of which are shown in the following table as assumptions.General Assumptions Nov Dec Jan Feb Mar Apr May June July Aug Sept OctShort-term interest rate 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%Long-term interest rate 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10% 10%Payment days estimator 0 0 0 0 0 0 0 0 0 0 0 0Tax rate % 5% 5% 5% 5% 5% 5% 5% 5% 5% 5% 5% 5%Expenses in cash % 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%Personnel burden % 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8% 8%5. Break-Even Analysis. The following table summarizes our break-even analysis. Break-Even Analysis Income Statement Gross Sales $ 1,75,7.5 Cost of Sales $ 564,671.06 Gross Profit $ 1,171,1.8 Gross Profit Margin 1 Total Fixed Costs $ 1,081,58.5 Break-Even $ 1,646,0.65 Cash Remainder $ 8,764.0 Controllable Expenses Salaries & Wages $ 4,178.4 Employee Benefits $ 6,41.76 Operating Expenses $ 78,110.7 Marketing $ 17,57.40 Energy & Utility Expenses $ 60,75.7 Repair & Maintenance $ 17,57.4 Occupation Costs $ 104,147.64 Interest & Principal $ 84,800.00 Total Fixed Costs $ 1,081,58.60 5. Projected Profit and Loss. Our projected profit and loss is shown on the following table, with revenue increasing from $5,448. the first year to $176,80.0 the third year. This is achievable with the assumption that the food service industry continues to grow at its current rate of 4.5%. Projected Profit & Loss StatementGilligans Bar & Grille Year Increase of (showing industry average expenses) 4.50% 4.50%SALES Year 1 % Year Year Food $1,7,765.8 77.07% $ 1,7,64.7 $ 1,460,87.1 Beer & Wine $ 56,60.57 14.78% $ 68,168.50 $ 80,6.08 Liquor $ 141,408.10 8.15% $ 147,771.46 $ 154,41.18 TOTAL SALES $1,75,7.5 100.00% $ 1,81,04.68 $ 1,85,50. COST OF SALES Cost % Same Costs Food $ 48,084.8 .00% 4.66% $ 447,48.71 $ 467,47.40 Beer & Wine $ 10,648. 40.00% 5.1% $ 107,67.40 $ 11,04.4 Liquor $ ,7.4 4.00% 1.6% $ 5,465.15 $ 7,061.08 TOTAL COST OF SALES $ 564,671.06 .5% $ 50,081.6 $ 616,64. GROSS PROFIT $1,171,1.8 67.47% $ 1,,8.4 $ 1,78,85.47 OTHER INCOME INTEREST INCOME TOTAL INCOME $1,171,1.8 67.47% $ 1,,8.4 $ 1,78,85.47 Percentages remain constant (except marketing to 5%) CONTROLLABLE EXPENSES Year 1 % Year Year Salaries & Wages $ 4,178.4 8.00% $ 507,8.1 $ 50,748.51 Employee Benefits $ 6,41.76 4.00% $ 7,556.1 $ 75,81. Operating Expenses $ 78,110.7 4.50% $ 81,65.71 $ 85,8.87 Marketing $ 17,57.40 10.00% $ 0,65. $ 4,776.5 Energy & Utility Expenses $ 60,75.7 .50% $ 6,486.66 $ 66,4.56 Repair & Maintenance $ 17,57.4 1.00% $ 18,1.05 $ 18,55.0 Other $ - 1.50% $ - $ - TOTAL CONTROLLABLE EXPENSES $ 8,410.5 5.50% $ 84,6.15 $ 871,4.8 OCCUPATION COSTS $ 104,147.64 6.00% $ 108,84.8 $ 11,71.8 INCOME BEFORE INT. & DEP $ 174,564.0 8.7% $ 80,5. $ ,1.67 INTEREST and PRINCIPAL $ 84,800.00 .00% $ 84,800.00 $ 84,800.00 DEPRECIATION $ 10,500.00 0.01% $ 10,500.00 $ 10,500.00 RESTAURANT PROFIT $ 7,64.0 5.6% $ 185,. $ 17,1.67 INCOME TAXES $ 1,816.08 1.14% $ 0,707.80 $ 1,6.65 NET INCOME $ 5,448. .4% $ 164,585.1 $ 176,80.0 Source Percentages provided by www.restaurant.org/research/op_ratios.cfm5.4 Projected Cash Flow Projected Cash FlowGilligans Bar & Grille Year 1 Year Year Net Profit $ 5,448 $ 164,585 $ 176,80 Plus Depreciation $ 10,500 $ 10,500 $ 10,500 Change in Accounts Payable $ 7,48 $ (18) $ (14)Current Borrowing (repayment) Increase (decrease) Other Liabilities Long-term Borrowing (repayment) $ (5,6) $ (15,514) $ (17,7)Capital Input $ - $ - $ - Subtotal $ 117,46 $ 15,44 $ 168,704 Less Change in Accounts Receivable $ - $ - $ - Change in Inventory $ (105,000) $ 5,000 $ 6,000 Change in Other ST Assets $ (,500) $ (,500) $ - Capital Expenditure $ - $ - $ - Subtotal $ (107,500) $ ,500 $ 6,000 Net Cash Flow $ 4,6 $ 156,4 $ 16,704 Cash Balance $ 80,6 $ 57,05 $ 700,60 5.5 Projected Balance SheetProjected Balance SheetGilligans Bar & Grille Starting Balances Year 1 Year Year Current Assets Cash $ 156,000 $ 80,6 $ 57,05 $ 700,60 Accounts Receivable $ - $ - $ - $ - Deposits - Utility $ ,500 $ ,500 $ - $ - Inventory $ 115,000 $ 10,000 $ 15,000 $ 1,000 Prepaid Insurance $ ,500 $ - $ - $ - Liquor License $ 5,000 $ 5,000 $ 5,000 $ 5,000 Total Current Assets $ 81,000 $ 8,46 $ 557,05 $ 76,60 Long-Term Assets Land $ 150,000 $ 150,000 $ 150,000 $ 150,000 Building $ 55,000 $ 55,000 $ 55,000 $ 55,000 Furniture, Fixtures & Equipment $ 110,000 $ 110,000 $ 110,000 $ 110,000 Less Accumulated Depreciation $ (10,500) $ (1,000) $ (1,500) Total Long-Term Assets $ 81,000 $ 808,500 $ 78,000 $ 787,500 Total Assets $ 1,100,000 $1,06,6 $1,55,05 $1,514,10 Current Liabilities Accounts Payable $ - $ - $ - Salaries Payable $ - $ 0,54 $ 0,54 $ 0,54 Taxes Payable $ - $ ,8 $ ,8 $ ,8 Interest Payable $ - $ 50,66 $ 50,508 $ 50,5 Total Short-Term Liabilities $ - $ 7,48 $ 7,55 $ 7,06 Long-Term Liabilities Bank Loan $ 100,000 $ 74,01 $ 58,518 $ 40,51 Long-Term Notes Payable(Partnership Funds) $ 1,000,000 $1,000,000 $1,000,000 $1,000,000 Total Long-Term Liabilities $ - $1,074,01 $1,058,518 $1,040,51 Total Liabilities $ 1,100,000 $1,147,514 $1,11,87 $1,11,77 Owners Equity Sandra Nash $ - $ 14,86 $ 56,008 $ 100,078 Michael Horton $ - $ 14,86 $ 56,008 $ 100,078 Tom Thompson $ - $ 14,86 $ 56,008 $ 100,078 Tony Helton $ - $ 14,86 $ 56,008 $ 100,078 Total Owners Equity $ 5,448 $ 4,0 $ 400,1 Total Liabilities and Owners Equity $ 1,100,000 $1,06,6 $1,55,05 $1,514,10 5.6 Business RatiosRatio Analysis Profitablitiy Ratios Year 1 Year Year Gross Margin 67.47% 67.47% 67.47%Net Profit Margin 5.08% .07% .0%Return on Assets 5.15% 1.84% 1.8% Activity Ratios Inventory Turnover .0 47.1 4.6Total Asset Turnover 1.50 1.4 1. Debt Ratios Debt to Net Worth 1.0 5.05 .78Short-term Liab to Liab 0.064 0.065 0.066Interest Coverage .7 4.88 5.4 Liquidity Ratios Current Ratio 5.4 7.61 .Quick Ratio 5. 7.40 .64Net Working Capital $ 4,7.00 $ 484,550.00 $ 67,40.00 Net Working Capital Ratio 0.7 0.6 0.41 Additional Ratios Assets to Sales 0.70 0.75 0.80Debt/Assets 0.5 0.8 0.74Current Debt/Total Assets - - - Acid Test 5.18 7. .57Asset Turnover 1.50 1.4 1.Additional financial statements and calculations can be found in Appendix C.Appendix ARESTAURANT DESIGN APPENDIX B-1PROMOTIONAL PLAN Phase 1 - Opening Marketing Objective Promotional Tool Effectiveness MeasurementProduct Awareness and Inform about Features and Benefits, Decrease Resistance Register with Chamber of Commerce. Host night before grand opening, inviting all VIP member of the Chamber of Commerce. Turn out count Approach the Lancaster Intelligencer about writing a column discussing our restaurant and the food service industry. Send an advanced notice to all media Offer coupons in the local paper Coupon turn ins Advertise in The Shopping News Contact local businesses to print valuable coupons in their newsletters Coupon turn ins Phase II - Ongoing Marketing Objective Promotional Tool Effectiveness MeasurementProduct Awareness, Inform about Features and Benefits and Build a Customer Base, Decrease resistance Handout business cards, offer a 10% discount off receivers next meal Business card turn ins Use short term frequency cards (punch cards) to get more visits from customers Return visits Publish an email newsletter, including unadvertised specials Allow feedback, measure feedback Continue to advertise in local papers, advertising daily specials Nightly two for one appetizers; Saturdays two for one hamburgers; Sundays kids eat free; Nightly Happy Hour Turn out during special hours APPENDIX B-MARKETING BUDGETMarketing Budget Expected Revenue $1,75,7.5 Cost of Food Sold $ 564,671.06 Salaries and Wages $ 4,178.4 Employee Benefits $ 6,41.76 Restaurant Occupancy Costs $ 104,147.64 Other $ 156,1.46 Income Before Income Taxes $ 148,55.46 Marketing Budget 10% $17,57.40 APPENDIX B- ACTION PROGRAMS Opening Date November 8, 00 Phase I Promotion When it will be done PriceRegister with Chamber of Commerce October 1, 00 Approach Lancaster Intelligencer about column discussing Gilligans November , 00 Send advanced notice to all media November 10, 00 $10,000.00 Offer coupons in local paper November 17-8, 00 $ 1,500.00 Advertise in The Shopping News November 17-8, 00 $ 500.00 Host dinner for VIP of Chamber of Commerce November 7, 00 $ 4,000.00 Contact local businesses to print valuable coupons in their newsletters November 8-December 15, 00 Phase II Handout business cards, offer 10% discount November 7, 00, continue indefinitely $ ,000.00 Handout short term frequency cards November 8, 00, continue indefinitely $ ,000.00 Publish email newsletter December , 00 Continue to advertise in local media Advertise twice monthly in The Shopping News, twice monthly in the Lancaster Intelligencer for the next year $40,500.00 Total $6,500.00 The remaining $111,07.40 will be used to sponsor public events as they come up. Appendix C-1 SummaryGilligans Bar & Grille Start-up Capital $ 1,100,000.00 Lunch Dinner Average Check $ 7.76 $ 1.60 Weekly Covers 15 1700 Weekly Sales $ 11,614.76 $ 4,816.5 Total Yearly Sales $ 1,75,7.5 Food Sales $ 1,7,765.8 Wine & Beer Sales $ 56,60.57 Liquor Sales $ 141,408.10 Total Yearly Payroll $ 4,178.4 8% Food Cost 4.66% Wine & Beer Cost 5.1% Liquor Cost 1.6% Occupation Costs $ 104,147.64 Net Profit $ 5,448. Break-Even $ 1,646,0.65 Appendix C-AVERAGE CHECK CALCULATION - LUNCH Gilligans Bar & Grille FOOD - FIRST COURSE Price Salad 6.75 Soup .10 AVERAGE PRICE 4. FOOD - SECOND COURSE Price Sandwich 6.5 Hamburger 5.16 Please note that this sample paper on Business Plan is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Business Plan, we are here to assist you. 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