Tuesday, November 3, 2020

Global Virtual Business

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on Global Virtual Business. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Global Virtual Business paper right on time.


Out staff of freelance writers includes over 120 experts proficient in Global Virtual Business, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Global Virtual Business paper at affordable prices


Table of ContentsINTRODUCTION RECRUITMENT AND HIRING 5EMPLOYEE RELATIONS 10BENEFITS 0VIRTUAL BUSINESS LOGISTICS 7CONCLUSION BIBLIOGRAPHY 5IntroductionGermany, France, Norway, Asia, Africa, what do all these places have in common? They are all places where companies are doing business today. Technological innovations have created a new global marketplace at our fingertips. Even though they are accessible does not mean that we can automatically go out there and start doing business. We need to understand the issues facing International Human Resource professionals in today's business world.Welcome ladies and gentleman. My team members and I are honored to be here today to discuss the latest issues in International Human Resource Management. Our group members are a diverse group of people from differing backgrounds and experience. Most of us are from the United States however we do have one member who is from Asia. We have compiled some interesting information that I am sure you will find informative and useful in your international endeavors. The majority of our focus will be on the employee. As human resource professionals, we are passionate about the employee aspects of a company "going global". With so many aspects to international human resources, today we will provide you with an overview of the issues facing the International Human Resource manager.Every company has assets; buildings, products, bank accounts. The greatest assets a company possesses are its employees. Many companies look at employees as expenses. There is a considerable cost associated with employees in the amount of money in payroll costs and benefits. If managed correctly, employees can recover that cost for the organization. Jack Welch, former CEO of General Electric was an innovator in the world of management. He certainly has his own style of management. Employees were not always on the positive side of his approach, but he got everything he could out of his employees and they are grateful to him for what they have received. To quote Mr. Welch The biggest change we made, without question, was the move to a boundary less company. We got rid of the corner offices, the bureaucracy, the `not-invented-here syndrome. Instead, we got every mind in the game, got the best out of all our people.This is extremely important in international human resources to get the best out of your people should be the goal of all organizations, international or otherwise. The topics we have selected address current trends in international business, but most of all incorporate some employee issues that face international businesses. The business world is growing more and more global every day. Any company that does not see this and change their strategy to incorporate international business will be left behind. Early change is imperative to success. Jack Welch says "Change before you have to. This short but poignant statement says it all. We are in an ever-changing world of increasing technological advances and increased communication. The world is getting smaller and smaller as we are able to reach into new and uncharted territories previously unavailable to us. Our employees will be the key to unlocking these secret places and untapped marketplaces. Understanding the challenges and issues facing today's international businessperson is imperative to success in the global business world. Our speech today will run the gamut of international business concerns from the logistics of getting your product to global markets to doing business in a virtual environment and employee relations and human resources issues. Ladies and gentlemen, I present to you the Age of Global Virtual Business.Recruitment and Hiring The website www.google.com has ,08,4,65 web pages. If one types in the word "job," one gets 58,00,000 web pages. And when one types "Recruitment and Hiring," 46,000 web pages are at the tip of the fingers. These figures stand out as overwhelming and just the thought of finding a needle in this haystack is staggering. Yet no part in the history of human civilization has information been so widely distributed and accessed, than in the present period of virtual business. The last decade has seen so much technological progress. We have come from simple word processors like WordStar to the sleek features of Word for WINDOWS. The personal computer is no longer restrained by wires and plugs with the new Intel Centrino. (Intel) At the palm of our hands we have handheld computers and cellular phones that give us information wherever we are on the face of this globe. What other challenges does the future bring? In the aftermath of rapid change what can job hunters do? What do they face in the new millennium? Our company sees a vision, and here we present the historical basis for that vision. In 165, then-Intel Chairman Gordon Moore forwarded a law that is today's governing pace for technological introduction and innovation. And if you would allow me to quote Intel "Moore observed an exponential growth in the number of transistors per integrated circuit and predicted that this trend would continue. Through Intels relentless technology advances, Moores Law, the doubling of transistors every couple of years, has been maintained, and still holds true today. Intel expects that it will continue at least through the end of this decade. The mission of Intels technology development team is to continue to break down barriers to Moores Law." (Intel) Such a phenomenon is truly amazing for each and every day we see new gadgets and gizmos that boggle the imagination. In the midst of globalization this is an inevitable trend where dreams are created and realized, and that dream is presented here. Our company sees a future based on the same principle of Moore's Law, but this time applied to the creation of jobs, recruitment of personnel, and the hiring of talent. We see a future where change is so rapid that constant education is part of any job, where intellectual enrichment are not limited to masters degrees or doctorate degrees, but professional advancement that rivals the shift and innovation of technology. Let me give you one particular example. Presently, the Philippines has dispatched more than 10 million people as overseas contract workers (even though the national government only recognizes six million), and they are located in the remotest places in Nigeria, the coldest places in Canada, professional corporations in New York, and in the socially responsible reconstruction of Afghanistan and Iraq. They are described as the "first" global workforce. These people pump an estimated US $7 to $8 billion annually into the local economy. (poea) They speak English very well, most are highly educated, but tend to concentrate on service-oriented professions. By taking both the principles of Moore's Law and the work force phenomenon in the Philippines, probably including the United States, we submit the vision that in the next decade professionals will be judged by the academic or educational attainment found in the combination of technology and higher education, that is, for lack of a better term, "constantly renewable." Let me define this seeming redundancy. We use the word "CONSTANTLY" because we believe the next generations of professionals have a ceaseless desire to pursue progress and development. "CONSTANTLY" because intellectual enhancement is proportionate to professional advancement. "RENEWABLE" because constant shifts in professional specialization can render job definitions obsolete in a few years, by the introduction of technology and competitive advantage. "RENEWABLE" because information is not limited by political restraints or hindered by geographical boundaries. Education is accessed when, where, and how it is needed for a specific job. After which other means or sources of information are gathered, collated and utilized to render past educational achievements as mere stepping-stones rather than career accomplishments. And we see this beginning in MNCs or trans-national corporations that fund and support academic institutions for research and development. We see this in schools that operate more like profit-oriented corporations, and we see this in the rise of MBA enrollment around the world. (bizjournals) We see this dream as inevitable and unavoidable. And we invite you to realize these changes for your advantage, for further productivity and maximized profitability. Our company believes that we should not have a monopoly to this vision. We invite you to learn from what we present to make our parts in the global economy more competitive for the long term. So, the next big question is how does one find the best applicant? How do we go about looking for the right man or woman, as the case may be, and separate the husk from the rice, the gold from the ore, the talent from the raw, unbridled potential? We don't. We let them come to us. We aspire to help create a new generation, a new industrial society, if you will let me use that term, geared towards a "Constantly Renewable" global educational system. Our present theories on professional recruitment and hiring goes back far earlier to any applicant or would-be professional's background. By looking at both upbringing and the genes, nature and nurture, we hope to select the best candidates for any job. The recent sequencing of the human gene by Human Genome Project has given us an edge in pre-selecting candidates. (NCBI) Our company believes that there exists within all of us a "Capitalist Gene" that allows for some to be more entrepreneurial or successful in business, and for most expect a paycheck every week. We believe that the best business minded professionals have inherited the traits of success and leadership, nurtured at a young age, harbored in the adolescent and early adult stage, and professionally practiced in jobs and careers. In the end, recruitment and hiring are no longer limited to the mundane tasks and corporate gambles of interviews, unscientific and arbitrary elimination processes, or nepotism and connections. It will rely upon a scientifically and biologically explainable and predictable process that maximizes profit, by selecting the best possible candidate. Moore's Law applies to the selection of the species, considering both technology and biology. This is our company's dream. We invite you to dream with us. And once we find and hire this perfect candidate, what comes next?Employee RelationsEmployees of companies across the globe are working hard for their employers. They are the backbone of the organization and without them the company would be non-existent. I think we can all agree that the human resources of an organization are their greatest assets. The relationship between employee and employer is one of give and take. The employees give the organizations their time, skills and knowledge and the employers give them a paycheck and a place to grow and learn. It is important then that the relations between the organization and its people be a strong, supportive and respectful one. Employers in every country are concerned with the safety of their employees while on the job. Unfortunately, their concern is not enough and is not widespread. Regulations are needed to insure the safety of every employee. Although regulations are sometimes viewed by organizations as a necessary evil and a cost of doing business, it is much cheaper to keep employees safe. Workplace injuries cost companies more than the cost of taking care of the employee. There are soft costs associated as well that can eat away at profits and reduce the competitive advantage in the global market. Lost production, lost wages, employee morale, and other underlying costs of injuries can be extremely costly. Having a viable safety program and adhering to regulations can save these costs drastically. In my opinion, keeping employees safe is an easy way to increase profits. In the United States, the Occupational Safety and Health Administration (OSHA) governs employer practices relative to workplace safety. "OSHAs mission is to insure safe and healthy workplaces in America. Since the agency was created in 171, workplace fatalities have been cut in half and occupational injury and illness rates have declined 40 percent. At the same time, U.S. employment has doubled from 56 million workers at .5 million worksites to 111 million workers at 7 million sites."(OSHA). This clearly shows the impact that regulation has on the safety of workers. It does not show the cost savings, but I can assure you that it is significant.In the following chart, it is clear that OSHA is a necessary function for the safety of all American workers. This chart depicts the fact that companies do not do all they can for the safety of their employees as well as the costs of not providing a safe work environment. This information was gathered from OSHA.com. Federal Inspections - Fiscal Year 007,4 Inspections Number Percent Reason for Inspection ,007 4% Complaint/accident related0,511 55% High hazard targeted 7,75 1% Referrals, follow-ups, etc. Number Percent Industry Sector1,47 57% Construction 8,70 % Manufacturing 7,876 1% Other industries In the inspections categorized above, OSHA identified the following violations Violations Percent Type Current Penalties 416 0.50% Willful $11,7,5 54,84 70% Serious 48,1,04 1,6 .50% Repeat 7,710,76 1 0.0% Failure to Abate 57,010,74 6% Other ,145,151 6 0.0% Unclassified ,68,508 78,4 TOTAL $7,87,78 Other countries across the globe have similar agencies or regulations that insure the safety of workers. Shanghai, China for example has been involved recently in improving their workplace safety rules. In 001 there were 4 fatalities from workplace accidents. This number is the highest number in the past 4 years. (China) The need for additional regulations is evident. There is also a push to establish a regulatory agency, such as OSHA to oversee workplace safety issues. Since the establishment of the European Union, the approach from these communities was to develop a standardized approach to workplace safety for all countries as opposed to each country dealing with these issues alone. This brings strength and resources that each individual country may not have. The regulations of the European Union in regards to workplace safety are similar to the United States. In a speech at the EU-US Conference on Health and Safety at work John B. Richardson, Deputy Head Delegation of the European Commission to the United States stated, "Philosophically speaking, the European approach to these health and safety issues rests on the fundamental concept of a social market economy. We believe that the improvement of the work environment goes hand in hand with the development of a market economy." (Richardson). The European Union is intent on making the workplace safer for millions of employees in those countries.You might be asking yourself "Why do I care about workplace safety in other countries?" Anyone doing business in the international marketplace needs to be concerned with these issues. Understanding the regulations and laws of other countries should be a priority before setting foot in those lands to set up business. Like any other aspect of business, there are rules, regulations and customs that need to be followed to be successful and gain competitive advantage in an international business setting. Not understanding and not following the regulations can be detrimental to the overall organization. In the case of workplace injuries, it is a moral issue as well to keep your employees as safe as possible and return them to their families the way the left. Workplace safety is something as you have seen that differs from country to country. Labor and employee relations are also handled differently in every country. It is about as diverse as the people that share the globe. The vast differences from country to country are seen when one starts to compare different countries. The culture and customs of those countries are represented in the way labor and employee relations are carried out. Germany, for instance, has a very rigidly controlled labor system. Legal processes regulate it and the majority of employees are employed via an employment contract or Union contract. During a recent interview with Paul Colangelo, Human Resources Director of a leading pharmaceutical's company whose parent company resides in Frankfurt, Germany, I learned that the German people as a whole are much more rigid and focused on the task as hand. Mr. Colangelo indicated, "The way they work is different from the US. They keep to themselves, there is not a lot of chitchat in the hallways, and everybody sits down at their desk and basically focuses and works (Colangelo)." Japan on the other hand has less rigidity and less labor union affiliations. The attitude in Japan towards labor unions is resisted in favor of staff associations and single union representation (hrmguide). A survey performed by the Japan Institute of Labor in 1 of 1,50 private companies within a 50-mile radius of Tokyo Station found that only percent of the organizations that replied had organized labor unions most of which employed over 1000 workers. 60% of the organizations that did not have unions had some sort of in-house representation for labor and employee relation issues. (hrmguide) Japan is, however unifying their labor unions to build strength and recruit new members. This recent change in the approach to labor unions has been on the heels of recent decline in membership and strength of Unions. As of June 17, Japan's unionization rate has dropped to .6 percent and it continues to fall (hrmguide). Unions see the writing on the wall. They cannot afford to sit still and let the continued downslide occur. Merging unions work similar to merging companies. It builds strength and market share. Increasing your market share of employees can help to bring new members to the table.The trend of unification of labor unions is building across the globe. In the US, there are advances in mergers of labor unions for the same reason as Japan. The enrollment in America's labor unions is diminishing. We have our fair share of them, but the majority of Americans do not work under an employment contract nor are they affiliated with a union. Employment contracts are held primarily to corporate officers of organizations. The average worker is employed under the employment at will doctrine. This is not the case in other countries. Employee relations go beyond employment contracts and union representation. Employees and employers need to have good relations in order to gain competitive advantage that is sought by all organizations. As discussed with workplace safety, there needs to be a feeling from the workers that they are valued as individuals and as part of the organization. Without this type of relationship, employees will do what is necessary to earn a paycheck and nothing more. The whole basis behind employee contracts and unions was to protect employees and provide them with proper pay, a safe working environment and respect from their employers. Employers should want to provide these things to their employees because happy employees are productive employees. Organizations are conducting more and more business in the global marketplace. Companies continue to grow and expand in other countries. Employee relations have a critical role in the success of an organization in international markets. In order to market and sell their products, facilitate mergers and acquisitions, or develop employees in these new markets it will take people from the host country to assist in these regards. Expatriate assignments are a growing aspect of international business. Employees are relocated in the foreign land to perform essential functions of the business abroad. These assignments can last anywhere from a few weeks to several years. One of the most daunting tasks in this new endeavor is training and preparing expatriates for their assignments in foreign countries. There are many agencies out there that provide cross-cultural training to employees. Whatever country you are doing business in, there is training out there. You may be thinking "What is the big deal, people travel to foreign countries every day and do not need any special training to go to France or Germany." While this may be true, the fact of the matter is this is not a vacation and the employees are not there for a week or so. They are transplanted and make this foreign country home for an extended period of time. Most often, their families go with them. This is another challenge facing employees venturing into expatriotism. Long-term (-5 years) assignments can be a stressful endeavor for employees facing these assignments if not properly prepared. Training is vital to the success of the assignment. Yet, 70% of United States expatriates and 0% of their families are sent overseas without any cross-cultural training (Mendenhall, p.44)." This number is staggering when you think about the planning, training and goal setting that goes on in business today. Would a business venture into a new market place without doing some research first? If they want to be successful, they don't. Why then do companies overlook the necessity of training expatriates and their families on the vast differences between countries, cultures and customs as well as the assignment itself? The answer to this is not easily found. Most companies do not see the return on investment of training of expatriates. Training is not the only portion of the expatriate assignment that goes undone. Goal setting is another area the companies just do not see the importance of. I find this ironic because everything an organization sets forth to do is run by the overall goals of the company. Without a goal, how can one accurately assess the success of the assignment? A recent survey performed resulted in the following· .5% of respondents say their organization always sets measurable goals.· .5 % set measurable goals 75% of the time.· 1 % set measurable goals 50% of the time. · 1% never set goals for expatriate assignments. (Webusers)These numbers show that there really is no importance or consistency for goal setting in expatriate assignments. Training and goal setting are two important aspects to be looked at when managing expatriate assignments. Other areas are just as important, if not more. Proper selection of candidates and repatriation are two key factors in expatriate assignments. Candidate selection should be an involved process. A person with the skill level and technical expertise to perform the job needed overseas is not always the best candidate for an international endeavor. Great care should be taken in considering who should be the one to accept the assignment. Not only should the employee be interviewed and screened for the assignment, but his or her family should be as well. I said earlier that 0% of families are sent abroad without any cross-cultural training. The number one reason for failed expatriate assignments is due to family issues (webusers). This could easily be fixed with training and proper selection. It is unfortunate that so many organizations do not see the need for proper selection and training. It could mean the difference between success and failure. One of my biggest concerns in the area of expatriate assignments is in the repatriation of employees. Again, planning the return before one leaves for overseas is imperative. Many repatriated employees following a successful expatriate assignment come home with no job to return to or a job that is not what they expected. Most of the time, no upfront planning is done prior to the assignment. Another issue with repatriated employees is reverse culture shock. When employees return from several years in a foreign country, they can experience this phenomenon. It is very common especially if the employee adapted well to the new culture. They have learned a new way of living and now need to learn their old way of living again. These two issues combined is one of the leading reasons repatriated employees leave their companies. I have discussed several diverse areas of employee relations. As you can see, whether it is with labor relations, workers' safety or expatriate assignments, the theme remains the same. Employees need to be treated with respect. A respected employee will perform for the organization in more ways than production. Employees that are revered by management tend to work harder and smarter and provide more for the organization. Companies need to look at the big picture. Putting some time, energy, money and resources into your employees can have a lasting positive impact that will bring returns greater than the cost of putting these things in place. The Internet can be used to bring people and countries closer together, as well as employee and employer. The greatest asset of an organization is its human resources. It is about time organizations across the board start treating them as such. Benefits Now let's discuss the inevitable Employee Benefits. Most employers have to give some kind of benefits. This helps lure and keep employees. And, of course, employees look for the best benefits. Well, for expatriates, we as businesses, have to think outside those 'basic' benefits. BasicBenefits We are going to go over some of the suggested benefits for expatriates. First we would like to mention that there are several vendors that can handle almost all your benefits needs. A couple of them are POLAK International HR Consultants and Cendant Mobility. Most vendors can be found by searching the Internet. If you are interested in the two mentioned, please see me after the completion of this presentation. Compensation is one of the more important aspects of benefits; especially for the employee. For expatriates, we need to take certain factors in to consideration. Such as that country's cost of living, taxation, relocation costs, housing, etc. What should the ceiling on an accommodation allowance be? Should you pay utilities, furnishings, telephone calls? Does the location require domestic staff or secure accommodation/ security guards? Is it usual for an employee to receive a company car? Can children attend state schools or will they need private education? If the family is remaining home, how many visits should they get? What home leave and travel arrangements should be implemented? What are the arrangements for compassionate leave 'R&R' if in a difficult location? (eca) These are just some of the questions you need to think about. What we have found, through our research, is that most company's expatriates maintain their base pay. In addition to their base pay, they receive assignment-based allowances. The allowances are determined by the factors previously stated. There are a couple of other approaches as well. They are The Home Approach and The Host Approach (eca). The home approach means taking the assignee's home salary and splitting it for the various factors. Then adding an allowance if there is a difference (eca). The host approach means paying the host country market rate for a particular assignee's job (eca). A bonus would be to develop global reward structures (polak). Another item is leave time. In most cases the expatriates receive the same leave time as those in the United States offices including the Family Medical Leave Act. In addition to the 'basic' leave package, we may need to consider home leave and/or emergency leave (cendant & Lockheed). It is derived on the same basis as the military leave. You also must consider leave pay for mandatory holidays for that particular country. A business cannot go against any of the country's governmental and/or cultural policies.Now for health and dental benefits. Again, most expatriates maintain their home office health and/or dental insurance. Unfortunately, this insurance is no good to an expatriate on assignment except for reimbursement purposes. There are a few health plans out there that work internationally. Two of them are AIG International (cendant) and CIGNA has an International Indemnity Plan (Lockheed). See handout number 1 in your packets. Depending on the location and type of membership, coverage may also include political evacuation protection and kidnap and ransom protection (cendant).If any of you ever traveled without your family, you probably felt homesick and missed them. Well, expatriates feel this at times, too. If their family travels with them, then the family gets homesick, too. Because of issues like that, we can offer an International Employee Assistance Program with 4/7 access (cendant). Counseling for the expatriate and/or the family may be offered as well as family care (polak). Some companies offer spousal job assistance. A variety of other benefits are relocation services, housing assistance, schools, etc.The final topic in this benefits section is training benefits. Training benefits both the company and the expatriate. There are many different areas of training, including language skills, home country training, local training, and culture training (muellers). We will discuss just the language and culture training.First, we feel strongly on mentioning that there should be an orientation session with handouts for every expatriate assignment. Even an experienced expatriate needs to brush up on each assignment. This orientation could save the company costly mistakes. It could also be extended to the family of the expatriate whether they are going or not.Language training in most assignments is necessary. Especially the basics; such as hello and goodbye, bathroom facilities, directions, help, etc. Language training is integral to success in the international setting (cendant). The expatriate needs function-specific language skills as well. Don't you think these language skills are necessary?Culture training is very important for the expatriate to get along in the other country. An idea would be to create culture fact sheets to give during orientations. The expatriate needs to build intercultural awareness (cendant) by understanding the country's culture. The Internet can be used to build this awareness and will help the expatriate perform effectively for the assignment. And what about etiquette? Can you imagine doing something that was improper for that country and getting thrown out of somewhere? We don't want this to happen to our expatriates; do we?Virtual BusinessOn 10 October 1851, in a small office in London's Royal Exchange, Julius Reuter founded the news agency that still bears his name. He also founded, although he probably did not know it at the time, the world's first knowledge based enterprise and the world's first virtual business organization. (Witzel)The idea that information and knowledge were commodities that could be bought and sold was well established by the nineteenth century; but never before had anyone set up an international business solely for this purpose. Reuter realized that the telegraph, the new information technology of the day, could be used to transmit information quickly, reliably and accurately across Europe and around the world and, more importantly, that a profitable business could be built in doing so. (Witzel) Since then we have moved past the age of telegraph, telephone, television and into the information exchange of the World Wide Web (WWW). With this global connectivity a company can easily communicate with any part of the world instantly. It can be done through the use of electronic mail (e-mail), streaming video and even live conferencing. The WWW has the capability to carry video and audio information to allow messages to be sent and received in real time thus eliminating travel. Sophisticated software is coming of age that will even translate documents to different languages and will soon work on audio. These advances in technology will remove more barriers that inhibit global expansion. With these advancements, what are some of the issues that a Human Resource manager will face with this technological boom? What would be some of the advantages? These and other questions will be addressed in this paper as well as avenues of exploration as we enter the Age of Virtual Business.In this new age of technology, IHRM managers need to use the tools available to be able to utilize the resource of employees on a global scale. This task can be overwhelming if it needed to be performed by letter or by phone. However, with the Internet, e-mail, video and audio, the task of employee management is made much easier and is done much quicker. Over the last 8 years you can see how the number of Hosts, or computers, connected to the Internet has grown exponentially. This is the reason why HR manages are becoming International Human Resource Managers (IHRM). Companies now have a global rather than a local presence with employees located worldwide. As with Reuter's idea of information being a commodity, it is also a tool that can be used by everyone. Business information is usually confidential and has traditionally been kept locked behind closed doors. Now businesses realize the value of this information and are now seeing the importance of sharing with their employees. Businesses are just starting to realize the critical factor of having the right information at the right time. This is why corporations are spending millions of dollars to interconnect their Sales force with their Distribution Center with Marketing, Manufacturing and with Support. This interconnection now enables everyone to see, in real time, the business and what is taking place. This new form of business, or virtual business, is now allowing the just-in-time production methods to realize efficient operation. As sales inputs orders, they can see if inventory is available to allow them to control customer expectations. Manufacturing will see if production is at a proper level to satisfy demand. Marketing will see if the product information is targeting the expected customers and Support can determine product quality from the number of customer issues. It wasn't long ago that this information would take weeks if not months to collect and then analyze before feedback could be provided. With this new technology, data is almost instantly available and enable the right decision to be made. IHRM can also use this tool to keep the employees informed on new products and customers on shipping dates of equipment. These tools can be used to create a virtual office where employees can receive documents in their own language, make their input and send them back without having to leave their desk, pick up a phone or go through a translator. WEB pages today have this ability and more. Implementing these tools will create a virtual 'Road Warrior' or virtual 'Expatriate'. Not only will these tools enhance employee satisfaction, it will also reduce corporate costs. The bottom line is what keeps a company alive and reducing costs will help improve profits and are vital logistical parts of business.Logistics Logistics is the designing and managing of a system in order to control the flow of material throughout a corporation. This is a very important part of an international company because of geographical barriers. Logistics of an international company includes movement of raw materials, coordinating flows into and out of different countries, choices of transportation, cost of the transportation, packaging the product for shipment, storing the product, and managing the entire process. The concept of logistics is fairly new in the business world. The theoretical development was not used until 166. Since then, many business practices have evolved and logistics currently costs between 10 and 5 percent of the total cost of an international purchase. There are two main phases that are important in the movement of materials material management and physical distribution. Materials management is the timely movement of raw materials, parts, and supplies. The physical distribution is the movement of the firm's finished products to the customers. Both phases involve every stage of the process including storage. The ultimate goal of logistics is to coordinate all efforts of the company to maintain a cost effective flow of goods. There are four logistics concepts the systems concept, the total cost concept, the after-tax concept, and the trade-off concept. The systems concept is based on all functions of an organization working together in order to maximize benefits. This concept sometimes requires certain components of the organization to operate sub optimally in order to achieve maximum goals of the system. The total cost concept is based on the systems concept, however goal achievement is measured in terms of cost. A variation of the total cost concept is the after-tax concept. This goal of this concept is after-tax profit. This concept is becoming very popular because of the many different national tax policies. The trade-off concept links the system together in a way that is very efficient, but can have trade-offs that might be inefficient. The advantages of such high efficiency must be weighed against the risks involved. One of the largest obstacles of international logistics is geography. The distance and manner materials must be shipped is the most important step in international logistics. Transportation infrastructures vary greatly throughout the world. International companies must consider all options before starting any operation in another country. Perhaps a country could have easy access by ship, but no way to transport the goods once on the ground. All available routes into and out of the country must be determined in order to judge the feasibility of the operation. Ground shipments are excellent for neighboring countries such as the U.S. and Mexico. Normally, shipping across ground borders is fairly uneventful and is usually the best method if time and distance allow it. Three types of service divide ocean shipments liner, bulk, and tramp. Liner service is regularly scheduled passages on assigned and established routes. This ship routes are similar to taking a plane somewhere. This service is used more for one-time or irregular shipments. Bulk service is contractual for a prolonged period of time. This service is for those needing to ship large quantities on a fairly regular basis. Tramp service is for irregular routes and scheduled as needed. This service would be to destinations liner service normally does not operate, and for large quantities. The type of ocean service you use also depends on where the material must go. Certain types of ships can only go to certain places, and certain ships can only carry a certain type of freight. All alternatives must be fully researched before ocean service can be considered as a valid option. The biggest advantage of ocean shipping is cost. Typically, ocean service is the least costly option, however it also has the slowest travel time. Accidents are infrequent, however if one would happen, large quantities of material are lost all at once. Certain operations could not sustain long periods of downtime caused by lost goods, which could prove devastating. Additionally, not all countries have adequate docking facilities and material may have to be delivered in another manner. Sometimes, the material can be ocean shipped to a neighboring country, and then trucked across land. Airfreight is the quickest method for shipping goods. It also is the most costly. While the airfreight industry has had tremendous growth over the years, it still makes up less than 1 percent of all international freight. Typically, airfreight is used for high value items, and those requiring a short transit time. Perishable goods for instance, requires air shipment. Another advantage to airfreight is the abundance of facilities throughout the world that are accessible by air. Transit time is another important aspect of international logistics, and is closely related to the manner in which the material is shipped. Because the ocean freight takes longer, large quantities are shipped. This requires storage of inventory in both countries. By using airfreight, the smaller quantities and more periodic shipments can reduce storage costs. Airfreight is also more predictable than ocean shipments. Where a ship may be a few days late, the airfreight is usually only a few hours late. Predictability is important for many types of shipments, and when it is required, airfreight is the mode of choice. Packaging for international shipments must also be researched. Many times, a single shipment may be trucked, air freighted, and shipped. Packaging for three different types of shipping can be tricky. The most common type of international shipping is in containers. These containers can ride on a truck and then be placed on a ship. Beyond general packaging, climate changes must also be taken into consideration. Care must be taken that the freight is not susceptible to extreme temperatures or humidity. When airfreight is being used, the weight of the packaging must be considered for maximum benefit. Extremely heavy packaging can add thousands of dollars to an airfreight bill. The final part of logistics is how to tie this system together. All of these different options and concepts must flow together and operate as efficiently as possible. There are three basic forms of logistics management. Centralized logistics management provides that the logistics operations are headed by managers that also head other divisions of the company. This type of management helps avoid internal problems by having a central manager that ultimately decides how logistics and operations are coordinated. Decentralized logistics management is based on the fact that a company needs to have a division that helps control the local-adaptation needs. Dealing with different cultures requires input from the local branch. The managers that deal with the cultural differences on a daily basis normally know what works and what does not. Outsourcing is the final option for logistics management. When this happens, transportation firms concentrate on logistics, and the company can concentrate on its production. There are many cost savings using this type of program, however that lack of control can negatively affect many companies. International logistics requires many different options and requirements to be met in order for a company to operate internationally. It's like a big puzzle that must be put together, in order for all the goals to be met. As described above, there are many options to consider, and sometimes what appears to be an option really isn't. It is not difficult to hit a roadblock, and you must start over with a new plan. Once the logistics plan is in place, you must constantly look for improvements in order to maximize profits and goals. With the use of the Internet, exchange rates are now available at the click of a button. Companies can order raw material, control labor cost and manufacturing of goods in order to control costs. The below chart shows the exchange rate of the U.S. dollar compared to other countries in are market. Using the Internet, a company needs to think outside of the box. Fluctuating purchasing power of the U.S dollar falls and rises in many countries without notice. We need to be ready for anything the market will throw at us.ConclusionIn Summary, we focused on the employee aspects relating to International Human Resources. Do you remember the quote stated in the beginning of this presentation? It was "The biggest change we made, without question, was the move to a boundary less company. We got rid of the corner offices, the bureaucracy, the 'not-invented-here' syndrome. Instead, we got every mind in the game, got the best out of all our people." That is what we want; isn't it? The best out of our people! These topics that we have discussed today address some of the employee issues that face international businesses. I want you to remember that there are plenty of International Human Resource vendors out there, if you need help. One example is www.ihrim.org. We covered some aspects of recruitment and hiring, employee relations, employee benefits, virtual business and logistics. Out of each of these topics are some key things to remember. They are1. Recruitment and hiring are no longer limited to the mundane tasks and corporate gambles of interviews, unscientific and arbitrary elimination processes, or nepotism and connections. It will rely upon a scientifically and biologically explainable and predictable process that maximizes profit, by selecting the BEST possible candidate.. The relationship between employee and employer is one of give AND take. In the case of workplace injuries, it is a moral issue to keep your employees as safe as possible and safety issues differ from country to country. Employers and employees NEED to have a good relationship in order to gain competitive advantage.. There are many suggestions and avenues for expatriate compensation. Look for the best and cost effective one for your organization. This will benefit both you and the employee. Also, training is a necessity, especially cultural and language training. Expatriate orientations could save your company from costly mistakes.4. Virtual business IS here! We know that this has made the task of employee management easier and quicker. It is important and valuable to share information with your employees. The Internet has allowed information to be there at the right time. These virtual tools will enhance employee satisfaction as well as reduce corporate costs.5. A very important part of an international company is the designing and managing of a system in order to control the flow of material logistics. Do you remember that there are four logistics concepts? Well, consider them and the advantages of high efficiency must be weighed against the risks involved. Also, modes of transportation of materials is very important; the fastest way may not be the safest way. Please keep in mind that all of the different options and/or concepts MUST flow together and operate as efficiently as possible.In conclusion, we hope that you have found that this information was informative and something you will be able to use in your international endeavors! If you still have specific questions, please feel free to come see one of us. Thank you; Everyone! Bibliography"A Survey of HR Professionals on Successful Expatriate Assignments" www.webusers.anet-chi.com, http//www.bizjournals.com/stlouis/stories/17/07/1/story7.htmlhttp//www.china.orgCendant Mobility Services Corporation. "Exploring The Limits Of What's Possible" 17-00 http//www.cendantmobility.com (6/004)Colangelo, Paul, HR Director at Muro Pharmaceuticals, interview June 11, 00.ECA - Employment Conditions Abroad Limited, "The World's Fastest Access To The World's Leading International HR Solutions." ECA International 00 http//www.eca-international.com/ "Expatriate Assignments" http//www.relojournal.com, http//www.google.comhttp//www.hrmguide.comhttp//www.intel.com/ebusiness/notebook/index.htmhttp//www.intel.com/research/silicon/mooreslaw.htmJohn Deere International Policies on shipment of Whole Goods overseasJan,001 Internal Business plans for overseas shipmentsLockheed Martin Corporation, "65 Successes In A Row For Atlas" 00. http//www.Lmco.com (6/004)Mendenhall, Mark and Gary Oddou. Readings and Cases In International Human Resource Management. International Thompson Publishing, 000.Mueller, Stephen L. "International Business Part " 11/16/ http//cba.fiu.edu/mgmt/muellers/man60/IB0 (6/004)http//www.ncbi.nlm.nih.gov/genome/guide/human/http//www.osha.govhttp//www.poea.gov.ph/ar001.pdfPolak International Consultants, Inc. "Using our depth of international resources to help our clients" 00. http//www.polak.net (6/004)Richardson, John B., Speech at the EU-US Conference on Health and Safety at work, http//www.osha.com. November 000.U.S Army Training and Logistics School. Fort Rucker , ALhttp//www. webusers.anet-chi.com. A Survey of HR Professional on Successful Expatriate AssignmentsWitzel, Morgen "EBF History Lesson The World's First Virtual Business Organization" http//www.europeanbusinessforum.com/main_fear/trends/trends Please note that this sample paper on Global Virtual Business is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Global Virtual Business, we are here to assist you. Your cheap custom college paper on Global Virtual Business will be written from scratch, so you do not have to worry about its originality.


Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!


Friday, October 30, 2020

Select three major problems faced by either the Elizabethan or Stuart Government. Show how they were tackled. How effective, in each example was the government, in achieving it's aims.

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on Select three major problems faced by either the Elizabethan or Stuart Government. Show how they were tackled. How effective, in each example was the government, in achieving it's aims.. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Select three major problems faced by either the Elizabethan or Stuart Government. Show how they were tackled. How effective, in each example was the government, in achieving it's aims. paper right on time.


Out staff of freelance writers includes over 120 experts proficient in Select three major problems faced by either the Elizabethan or Stuart Government. Show how they were tackled. How effective, in each example was the government, in achieving it's aims., therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Select three major problems faced by either the Elizabethan or Stuart Government. Show how they were tackled. How effective, in each example was the government, in achieving it's aims. paper at affordable prices with cheap essay writing service!


During the Stuart period in England, it was a time of great change and conflict, largely due to influential members of the governing class. Charles I's rule from 165 was epitomised this perfectly. As a monarch was often influenced by conflicting members of parliament who thought that 'they knew best'. As quoted by historian M.G.R Graves,"the difficulties with the commons were due to a few 'turbulent and ill-affected spirits' who 'mask and disguise their wicked intentions, dangerous to the State'. 'Some few vipers were upsetting the good intentions of the wise and moderate men of that house'." Such vipers were namely members of Parliament like, Earl of Bristol (Buckingham's enemy) who tried to take a seat in parliament, Thomas Wentworth, whose intentions were to promote 'good' government , when in actual fact, he turned out to be one of those little 'niggling backstabbers' who played all friendly but in actual fact just wanted to wriggle money out of parliament. A selfish man whose underlying goals were to get what he could out of parliament and the court for his personal needs and desires. Others included John Pym, Sir John Eliot, Sir Dudley Digges and Denzil Holles. These men were young, determined, uncompromising puritans. Charles was not that successful in oppressing such members of parliament and they continued to cause ongoing conflict throughout his reign.Charles' first parliament met in June 165. The reason for this parliament was substantially due to money issues. But things did not seem to work out from the start for poor Charles. The commons voted a mere £140,000 to Charles. The worst was yet to come because the commons only granted tunnage and poundage (customs duties for one year only) This would prove a major downfall economy wise in the future because Charles saw it fit to levy tunnage and poundage illegally as a way of improving his finances. After all, formerly, tunnage and poundage had been granted for life. Why should it change? He was successful in the fact he still illegally collected tonnage and poundage and receiving his 140,000 but he did not get enough money as he had planned for. Parliament was still uneasy and did not trust Charles as a monarch.


Write my Essay on Select three major problems faced by either the Elizabethan or Stuart Government. Show how they were tackled. How effective, in each example was the government, in achieving it's aims. for me


Cracks also began to emerge further to the tunnage and poundage issue within the first parliament. The commons became extremely concerned to the point where they criticised the government further. Bucking was widely distrusted and suspicion also bubbled over Charles' marriage to a French Roman Catholic Henrietta Maria. Why marry a woman from enemy France? What exactly did Charles think he was playing at? The current war was also being mismanaged;"in any case, if the king was fighting for Protestantism why did he tolerate the English Catholics and send ships to help Louis XIII against the Huguenots?"M.G.R Graves 'England under the Tudors and Stewarts 1485 168If the members of the ruling class did not trust the way Charles was handling things, why should the 'ordinary' people trust him. Without trust, agreements never seem to work and that was exactly the predicament that Charles was in.The second parliament (166) proved to be as unsuccessful as the first. Again Charles called parliament because the treasury was empty. If the first parliament had gone Charles' way then he probably would not have been forced into this position ' he had not gained the glorious victory which might have persuaded the commons to dip deep into their purses'. After all, parliament were metaphorically 'the puppets who held the purse strings'.More influential people of parliament tried their luck against Charles during 166. The Earl of Bristol, Buckingham's great enemy tried to take his seat in parliament. His efforts were of no avail. The lords specifically insisted on Bristol's inclusion. As imagined this would create more conflict , frustration and heartache on the poor Charles. Such heartache continued to throb in the form of Sir John Eliot. His views being extremely bitter and hateful, condemning the Cadiz fiasco in 165. Eliot believed though unjustly believed Buckingham to be responsible for the huge mismanagement of the war. As mentioned in M.G.R Graves' book;"Our honour is ruined, our ships are sunk, our men perished; by the sword, not by enemy but by THOSE WE TRUST"Rightly so in his reasoning, but Eliot continued to say that 'the king's favourite should be impeached. This and several other influential factors caused the King and parliament to rapidly drift apart like driftwood carried out to sea amongst ferocious waves. By trying to do what Charles personally believed was right had turned his people against him. Now more than ever Charles was 'under fire' and his head was due to be 'on the chopping block'. Parliament wanted rid of this unworthy monarch.The third and most important problem faced by Charles during his reign over England was his personal rule from 16 1640. Charles believed that if there was going to be so much conflict then calling parliaments was simply a 'waste of time'. The parliament held onto the purse strings of England but by not holding parliament the commons, lords and such could not voice their views. He could govern the country without those niggling little backstabbers. Again things did not start of well for poor Charles, he found himself at war with France. He had hoped for an Anglo French alliance to free the Palatinate from the Spaniards in 165 but France were at that stage, at war with the Spaniards. His marriage to Henrietta Maria came back to haunt him, causing more conflict. His on views refused to fight fellow protestants. Not a good look for a monarch now is it?!Subsequently Louis XII refused to assist Charles in recovering the Palatinate. In 166 Charles managed to make peace with Spain but by that stage in 'the game' foreign relations rapidly deteriorated. The boiling pot of Europe had begun to heat up, spilling over with fire of fury.But personal parliament for Charles although it seemed a appetising idea at first was so unsuccessful that he had to call parliament again. Again it was for money due to the expensive wars and growing debts.Overall, the Charles' three parliaments, first second and personal rule proved largely unsuccessful and troublesome. When parliament met, it had many grievances to consider, mostly based on financial problems experienced by Charles. Parliament often came out better off but this is not entirely the truth. Charles had inherited his fathers debt and due to James' laid back manner governing the country was extremely difficult. Internal conflicts in the court only added to this problem and were a catalyst of many more problems to follow.167 words total.


Please note that this sample paper on Select three major problems faced by either the Elizabethan or Stuart Government. Show how they were tackled. How effective, in each example was the government, in achieving it's aims. is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Select three major problems faced by either the Elizabethan or Stuart Government. Show how they were tackled. How effective, in each example was the government, in achieving it's aims., we are here to assist you. Your cheap custom college paper on Select three major problems faced by either the Elizabethan or Stuart Government. Show how they were tackled. How effective, in each example was the government, in achieving it's aims. will be written from scratch, so you do not have to worry about its originality.


Order your authentic assignment from cheap essay writing service and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!


Monday, October 26, 2020

Holiday Inn Crown Plaza Bangkok

If you order your custom term paper from our custom writing service you will receive a perfectly written assignment on Holiday Inn Crown Plaza Bangkok. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Holiday Inn Crown Plaza Bangkok paper right on time.


Out staff of freelance writers includes over 120 experts proficient in Holiday Inn Crown Plaza Bangkok, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Holiday Inn Crown Plaza Bangkok paper at affordable prices


Bangkok is amongst the world's dynamic cities where you can find various features unique forms of tourist attractions like graceful Buddha Temples, shopping malls, food, etc, to entertainment areas and magnificent hotels. And, one hotel that holds a unique feature is the Holiday Inn Crowne Plaza, conveniently located on colourful Silom Road, next to the river and right in the heart of the shopping, jewellery, business and nightlife districts. Attractions such as Chao Phraya River where they can take a river taxi to the Emerald Buddha and Grand Palace, and Patpong are within easy walking distance. Plus, the new SurasakSkytrain station is only a few steps away. The hotel is approximately 40-0 minutes drive from Don Muang International Airport depending on the day and time and the second stage expressway cuts travelling time between the hotel and the airport to an average of 0 minutes.Starting July, the old name "Holiday Inn Crowne Plaza will be re-named as "Crowne Plaza Bangkok". This strategy is to differentiate the hotel from its competitorsmaking it a "class of its own." The Crowne Plaza is well known worldwide for its reputation of pro-viding exceptional services and unforgettable experience. Its commitment to continually meeting customer's satisfaction has created a high rate of guests' loyalty to the hotel.


Do my essay on Holiday Inn Crown Plaza Bangkok CHEAP !


With its new brandname, the hotel's management is refocusing its target market. The Crowne Plaza targets niche marketupscale leisure and business travelers, while at the same time maintaining its midscale guests. The Holiday Inn Crowne Plaza Bangkok is designed in the modern style with a touch of traditional Thai decor which is suitable for the business and traveller. It has a total 76 guest rooms situated in two towers, Plaza Tower and Crowne Tower. • The Plaza Tower has 85 tastefully decorated guestrooms. Featuring high ceilings including seven suites, 175 king leisure rooms with leisure/work areas. All rooms have individual thermostat control, central air conditioning with bathroom, color TV with 7 channel cable, on command video channels, radio, telephone with IDD facility, mini bar and hair dryer. • The Crowne Tower has 41 well-appointed Superior and Deluxe guest rooms including 17 Executive Suites and 1 Presidential Suite. Furthermore, they also have 1 room specially designed to accommodate wheelchair bound guests. The doors are wider, switches are located lower, railings in the toilet and large spaces to maneuver. All our public areas are wheelchair accessible.The hotel has a wide choice of dining options, which include Window on Silom serving international favourites, Tandoor featuring northern Indian delicacies and Thai Pavilion showcasing the best of Thai cuisine. The Orchid Lounge serves light meals and high tea, and Cheers Pub offers a friendly pub atmosphere. 4-hour Room Service is available.» Thai Pavilion A superb and authentic Thai dining offering deliciously spicy and unique dishes from the exotic Kingdom of Thailand. The Thai Pavilion is open for buffet lunch and a la carte dinner. Enjoy traditional Thai music with dance performances every evening except Sunday. Capacity 10» Window on Silom This smart and relaxing restaurant offers an extensive variety of International and Asian favourites from the a la carte menu with tantalizing breakfast, lunch and dinner buffets being a daily attractions. Capacity 00» Tandoor North Indian restaurant offers the finest selection of North Indian cuisine in town, accompanied by a classical Indian band. Located on the 6th floor and open for both lunch and dinner daily. Capacity 5» Orchid Lounge A comfortable rest stop and an ideal place to meet up with friends situated in the lobby where you can enjoy leisurely afternoon tea, a light snack or a full meal. Capacity 100» Cheers Pub A cozy, convenient meeting place with a friendly pub atmosphere where you can enjoy your favourite cocktail and relax to the sound of live entertainment nightly located on the lobby level of the hotel. Capacity 0Crowne Plaza Bangkok Conference Network provides a professional meeting service, giving the conference organiser unique benefits and services so that the conference can be planned and carried through with ease and confidence. Crowne Plaza Bangkok has highly trained, efficient and friendly conference network coordinators to ensure that all aspects of your event go as intended. State-of-the-art audio-visual equipment such as LCD Projector, Overhead Projector, Slide Projector, Screens, Flip Charts, Whiteboards and Standing, Lapel, Wireless Microphones, together with a fully equipped Business Centre, will accommodate all meeting needs.• The Crystal Ballroom has a total area of 10 square metres / 75 square feet, with a capacity for hosting up to 850 guests for cocktails and 550 for a sit-down dinner. The ballroom, located at the lower level of the hotel, is flexible in its layout and can be separated into three function rooms. This allows organisers to tailor the venue according to their requirements. The Crystal Ballroom has state-of-the-art equipment and ensures a successful conference, seminar, exhibition or meeting.• The Emerald Room accommodates up to 00 guests theatre style and 10 conference style and may also be used for banquets and receptions. The Emerald Room can be divided into three smaller rooms Emerald I, II and III. These rooms can hold 70 to 80 guests each theatre style and from 0 to 0 boardroom or meeting style.Each room features phone, multiple electrical and microphone outlets and individual controls for sound, air conditioning and electricity. A selection of audio-visual equipment is available.• The Topaz Room is a small room situated next to the Emerald Room, and it can accommodate 40 guests in a theatre-style set-up. This room can be separated into two rooms which can be used for small meetings of ten persons.Recreational facilities include fully equipped health club, tennis court, sauna, Jacuzzi, steam bath and massage services, and there is an outdoor swimming pool with childrens pool and sun deck. For business travelers, theres high-tech Business Centre and exclusive Executive Lounge. Additional facilities include free morning newspaper delivered to the room, internet access, iron and ironing board, separate hanging closet and wake-up calls. This hotel is owned and operated by HRH Holdings Ltd. and it is a subsidiary of InterContinental Hotels Group, Inc.With all these incentives and amenities, no one can resist the temptation of staying in this hotel. And, the best reason for choosing this hotel is simply because you'll feel like you chose to stay with someone you know. They not only provide fine facilities but the quality, attention to detail and service that you've come to expect from a "jewel in the crown." Five Force ModelThreat of intense segment rivalrySince the hotel business is much more competitive than an oligopoly. There are many buyers and many sellers. While there are limited numbers of brand names that appear to control the market, the relationship of franchisor to franchisee in hotel is not at all like ownership and the real fact of the market place is many independent owners "renting" franchise brands from franchisors. Thus, no one company exercises control over the market. Most of the hotels are trying to increase their target to specific market segments because in most markets there is more than enough hotel capacity to go around. Another way of saying this is that more hotel rooms were built than there is demand for. Therefore, there is intense competition between hotels resulting in the need for heavy rate reductions to stay competitive. As well as services and amenities are crafted to meet the needs and preferences of particular target markets. So they have to compete with an excellent service in order to get customer from their competitors. And since the public can easily accessible information that covers key competitors' pricing, future sold out dates, group clients, marketing alliances, customer incentive programs, product and service improvements, advertising media placement, marketing collateral materials and news releases is invaluable. So the hotel can effectively manage its competitive position by reviewing this body of information regularly and making the appropriate adjustments. The hotel industry is engrossed in the idea that brand equity and global market share are the instruments of success. 1. Competitive Structure 1) Firm size and concentration. For the hotel business in Thailand there is a high competition. Because there is more supply of hotel room than there is demand for. The total number of hotels only in Bangkok is about 10 hotels which are divided into stars for the total number of 6 hotels. For 4 and 5 stars hotel there are 54 and 1 respectively. This number is excluding other types of hotel and also other substitutes so we can see that there is a high competition in this industry. Total number of hotel in ThailandProvince Rate of Hotel Total stars 4 stars 5 star Bangkok 6 54 1 10Chiang Mai 11 11 1Krabi 5 1 4 1Pattaya 0 17 7 44Phuket 0 60 11 1) Speed at which competitive actions/reactions happen. For hoteliers, the ripple effects of the recent incident mean finding ways to deal with sharply lower occupancy rates and constrained marketing budgets. But identifying what action to take and planning how to rapidly address the changing realities raises a multitude of questions. We believe that hoteliers should adopt, with utmost urgency, a proactive strategy that includes consistent efforts to differentiate from the competition and embrace co-operation, joint marketing initiatives and eDistribution. A proactive strategy will not only soften the impact of the current crisis, but also allow hoteliers gain market share faster and cheaper. It is obvious that hoteliers should continue to utilize all traditional marketing channels at their disposal. But what is not obvious is what hoteliers should do beyond the norm. Since there is a high competition in the hotel industry so each hotel have to provide or set up strategy in order to compete with others. To use any strategy besides service the hotels have to consider other factors such as economic situation, environment, high or low seasoned. But the most important thing for hotel to keeping their customer is to provide an excellent service. ) Extent of innovation in the industry. Whether change is short or long term, operational or strategic, for expansion or for managing scarce resources, a key role of the effective hospitality manager, at any level, should involve facilitating such change and innovation. With ever-increasing customer demands, changing technology and concomitant change in co-workers skills, all organizations in the hospitality industry have a constant need to facilitate such change for the benefit of all their stakeholders. Nowadays, technology is the best ally of hotel. For instance, eDistribution is by far the lowest cost channel of distribution. Used properly it increases occupancy rates, improves the bottom line, opens new markets and attracts more affluent customers in these difficult times. That is, the larger the extent of innovation, the more the profit in the hotel industry.4) Product quality. Pricing is a huge factor in terms of competition among competitors. As of now, there is a strong impact, yet this rivalry will level off; balance itself out and the top companies will continue to compete on a midlevel in the areas of benefits, services, attractiveness and general quality.. Exit Barriers. Since the hotels have high operating cost and they have to invest a lot of money so there is a high exit barrier for the operator. Normally, the hotel investment divides itself naturally into two parts 1. Exterior assets land, building and fixed plant. . Interior assets furniture, fittings, operating equipment and working capital. The purchase of exterior assets provides such a situation. If a hotel fails, they can be sold to cover the initial investment. However, the risk is much higher from interior assets which tend to have low resale value. That is, the hotel has high barriers to exit and it should be concerned that there are many fixed costs in business and it thus runs the business in order to survive.. Demand Demand for the hotel room in each period of the year will vary according to the environment situation for example whether, economics, politics of a particular country, etc. So the rate of hotel room will be very high during the high season and will be lower in the low season. Another condition, which has an impact on the demand for hotel room, is the travelers themselves. For the leisure traveler they are price sensitive, which is opposite to the business traveler. They are not price sensitive but the condition that they consider in traveling is the economic situation and investment in that particular country. On the other hand, demand can also be classified into two levels as followingAt the primary level 1.Basic demand is an existing demand for hotel facilities which can satisfy need. . Displacement demand is a demand arising from the clients of other competitors where their needs are not being fully met.At the secondary level 1. Created demand is a demand which has not existed before. It derives from people who do not normally use a particular area of hotel. So, the attraction of the hotel itself can induce them to do so.. Future demand is a demand which arises due to changes in environment factors or consumer behavior. Determinant of Potential Entrants1. Economics of Scale1. Volume discounts. The size of the hotels may sometimes mean the volume of services that they can offer to their customers. It means that if they can produce in large volume and reduce their costs simultaneously. They can also price lower than the smaller hotels. Moreover, if the new entrants have the strong partnership, they can offer the lower price but better service to customers. . Advertising. If the new entrants use huge budget to advertising, they are creating brand awareness to potential customers while the older hotels do nothing. Consequently, Regardless of flag, location or reputation, hotels are vulnerable for the simple reason that trying a new hotel is a safe form of adventure for a frequent traveler. "Ready for a change of pace" is the death knell of the old stand by hotel. . Experience-Curve Effects1. Experience hospitality process. Although the new entrants may have huge sum of money, decisions about the capitalization of the project are absolutely critical to their survival. There are too many instances where the hotels cannot be viable because they lack of experience and expertise.. Skilled employees and management teams. In hotel management, it is necessary for a hotel to have specialist departments such as personnel, purchasing and management services. The costs will be lower due to effective performance. Therefore, expert management and staff should do their best to achieve a complete resolution to maximize guest repeat patronage.. Brand identity. Very high, brand loyalty will create a large barrier for others to enter into the market. Brand loyalty takes into account quality of service, customer satisfaction, and reputation in the market.4. High Capital requirements. One on the most important factors of investment in hotel is the considerable amount of capital involved and this is the principal factor in any examination of the financial feasibility of a hotel project, subsequent to completion of the market feasibility study.5. Favored Political Status. Regulations regarding entry create a barrier as well; meeting governmental standards in terms of regulation will also create a huge barrier for market entry.Determinants of Substitute Threat1. Buyers face low-switching costs 1. Some opportunity cost. There is opportunity cost in not choosing hotel service. Customers may not have the same services like hotel services and have limited choices. Sometimes, they do not have the same quality in the same price. . Risk-averse buyers. Customers are able to have more security from hotel service because most hotels have the security policy to create customer satisfaction. Apartment service is still not popular relative to hotel service. Therefore, it hardly has any standard to guarantee quality of service apartment.. Price of equivalent alternative. Room rate of apartment is cheaper than of hotel and most are monthly payment. Major zones Room rates of apartment (monthly in baht) stars 4 stars 5 starsCentral 15,000-5,000 0,000-60,000 noneSathorn none none 5,000-85,000North Sukhumvit none 5,000-60,000 noneSouth Sukhumvit none 5,000-65,000 noneOther none 18,000-65,000 none. Substitutes few and dissimilar. Alternatives such as renting condos, taking cruises, and making use of campgrounds create options. Consumer preference would play a large role in making alternative decisions. However, nowadays, daily apartments can substitute hotels almost perfectly. - The best apartment with first-class facilities. - Outstanding choices. You will be in good hands. - Good apartment with rooms at affordable price. Central ZoneThis area can be subdivided into partsNorth of Rama1 Road includes Somkid, Chidlom, Nai Lert .South of Rama1 Road includes Henry Dunant, Rajdamri,Wireless Roads and Ruamrudee.From the above map, most service apartments were located on the central location, thus creating convenience for travelers, especially business travelers.. Few number of service. When compared with number of hotels in the same level, except low segment, Apartments for travelers are fewer. So, the travelers can use service of hotel easier.Number of Apartment in BangkokMajor zones Number of Apartment Total stars 4 stars 5 stars Central 4 0 6Sathorn 0 0 North Sukhumvit 0 1 0 1South Sukhumvit 0 0 Other 0 1 0 1 60Determinants of Buyer Power1. Most purchasers are private individuals. Thus, they have a power to make up their mind to buy service or not. Purpose of buyer is necessary in accessing this "power."Jan 00Country Purpose of Visitof Residence Holiday  Business  Conven-  Official  Others  tion East Asia 46,48 -8. 47,506 +.58 6,01 +8.78 ,760 +16.61 8,11 -4.15Europe 60,7 +.68 1,184 +. 776 +4.76 6 +7.6 ,461 -8.85The Americas 51,677 -5.65 6, +5.58 66 +6.4 65 +6.58 1,44 -.South Asia 0,76 +.7 4,11 +.71 405 +8.6 541 +71.75 1,85 +4.0Oceania ,15 +.1 ,1 +10.6 4 -.8 18 -77. 1,4 +7.70Middle East 1,06 +17.0 , +54.4 7 - 7 -.66 165 -6.4Africa 5,864 +5.4 1,8 +6.84 66 -1.6 5 - 10 -7.71Grand Total 88,508 -.6 78,507 +17.4 8,7 +6.7 ,14 +106.54 15,54 -17.56Source of Data Immigration Bureau, Police Department.Remark Overseas Thai Residents are not includedAs for above table, there are two major groups of customers.1) Leisure travelers (on holiday) This group is more quantity than the other but lower value per unit. In a soft demand environment, the middle market drive-to locations should see profits grow as leisure travelers continue to be cost conscious and seek economical alternatives.) Business travelers. Although there is lower quantity than the former group but this group makes high return to hotel industry in Thailand. Thus, this group has higher bargaining power than the first group. . Lately many corporations set their travel budgets early in the fourth quarter of 00, when there were few encouraging signs of growth. It is unlikely those budgets will be increased until 004.Anyway, these terms are still misleading because they all tend to a certain type of traveler, regardless of the market segment to which they belong. Then, the total hotel market is primarily composed of four segments as following1. Upper segment. Upper-middle segment. Middle segment4. Lower segmentThis classifying including all travelers both domestic and foreign corresponds to any type of hotel regardless of its location and principal types of customer. For instance, a business, traveling for pleasure with his family, may prefer to other segment and may thus be considered differently.. Buyers cannot integrate backward. Though they may have much purchasing power, they do not have the specialization in hotel industry. Consequently, if they want to integrate backward, they have to have much capital and use time to study this area.. Low switching cost. Buyers always change hotel's brand when they want. They may waste only time cost. So, in the hotel industry, hotels try to compete one another to create brand loyalty. It is commonly accepted that consumers change their minds and also their tastes in different period. The hotel must be aware of and responsive to the changing needs of potential consumers and also be aware of changing attitudes and trends within the entire hospitality industry. For example, previously, Holiday Corporation's sole brand was Holiday Inn and Marriott Corporation's sole brand was Marriott Hotel. Nowadays, they offer different brands attempting to satisfy the needs of different market segments.4. Buyer information. There is almost perfect information in hotel market because now buyers can search information anywhere, especially Internet. So, they have time to make up their mind and choose the best choice. A hotel should always improve its service and also its channel to keep contact with its customers.5. Price sensitivity. The business travelers do generally not have price sensitivity. Hence, a hotel is difficult to use price strategy with this customer group. In contrast, price is one of core factors for the leisure travelers to decide whether they buy.6. Product is almost not different. Most hotels in the same level have the similar number of services but not the same quality in the customers' perceived value. Therefore, hotels have to improve their quality all the time.Determinants of Supplier PowerBefore doing hotel operation in each day, every hotel has to prepare for raw materials and materials such as food, kitchenware, glassware, furniture, bathroom amenities, uniform, system etc. to provide best services to customers. If customers perceive good value of services which also come from good raw materials and materials from the hotel, the hotel will get their loyalty. If not, customers will not use its service anymore. To have raw materials and materials, hotels need to contact with suppliers.1. Suppliers have low bargaining power. In most hotels, food buying is the product of a negotiation between chefs and the head of the purchasing department. The chef will demand a particular imported item and the purchaser will offer a cheaper substitute. In addition, distributors say, food buyers often request fees or kickbacks in return for an order. The high-end sector is divided between international and domestically managed hotels. Many large foreign chains are represented in the international market, including Hilton, St. Regis, Marriott, Holiday Inn, Shangri-La, Ritz-Carlton, New Otani and Hyatt. Some of these hotel chains are instituting group purchasing for some products to reduce bargaining power from suppliers.Products and ServicesAudio VisualBeveragesCleaningConsultantsDecorationsDesign Renovations ConstructionEntertainmentFoodFood Service EquipmentFurniture Fixtures and EquipmentGuestroomInsuranceMaintenanceOffice EquipmentUniforms OutsourcingPaper ProductsParkingPhotographyPrintingPromotional MaterialsPurchasingRestaurantSecuritySupply CompaniesTele Communications From above table, they are sample of products and services that supply to hotel industry. That is, hotels can buy from such a company who can offer best products and services. So, these are not influent in terms of income. . Although there are few suppliers who specialize in hotel area in Thailand, which means that this business is likely to have high switching cost, hotels can find international suppliers. Moreover, they can contact with other domestic suppliers who do not specialize in this area but can offer exceptional services and products and create good relationship to hotels. Thus, there are many suppliers of these products and needs; difficulty should not be created when it comes to choosing a supplier. The switching cost is reduced. Except an uncertainty as to the most economic source of energy, after construction is completed, a switch in energy sources is usually not feasible.HOTEL SUPPLIER in ThailandSUPPLIER NAME TYPEFurniture ThaiFurnitureGenius CommunicationSystemGlobal Hotel SupplyKitchenwareI.H.R.SGlasswareN.I.B.HUniformSancoF&BTAIMAF&B. Minimal threats of forward integration by suppliers. Because such operators in the hotel industry are necessary to have specialization and experience definitely, the suppliers are then difficult to do forward integration. The best way that they can do is to be one of good partners in supply chain and to make good relationship with hotels.SWOT AnalysisStrengths1. High brand awareness Hotel chains constitute a classic application of brand strategy. Brands are a quick way for hotels and hotel chains to identify and differentiate themselves in the minds of the customers. A brand symbolizes the essence of the customer's perceptions of hotel chains, its products, and services. The favorable or unfavorable attitudes and perceptions formed by brand influence a customer's hotel preference.InterContinental Hotels Group is a leading global hospitality group, with over ,00 hotels across nearly 100 countries and territories. Every year more than 10 million people find a welcome at one of its lodging brands as followingInterContinental Hotels Group Lodging Brands InterContinental® Hotels and Resorts offer an exceptional service for business and leisure guests seeking a luxury hotel experience. With a worldwide portfolio of 140 hotels in 75 countries on InterContinental Hotels Group have been welcoming frequent international travelers for more than half a century. Crowne Plaza, located in major markets worldwide, is THE Place to Meet. Whether its a group meeting in the hotel, a one-on-one meeting with a colleague or clients, or a getaway with a loved one or friends, Crowne Plaza is the hotel for people who value the energy and positive interactions that take place when people come together. Holiday Inn® hotels, with more than 1,500 Holiday Inn full-service hotels around the world todays Holiday Inn hotel offers 4-hour business services, meeting facilities and the Holiday Inn Meeting Promise TM.. The ability to innovate, a pool of competent potential workers/professionals, the best facilities which offer to the customers and technology development. InterContinental Hotels Group requires a strict adherence to standards that encompasses service, product quality, design, construction and operation - across ALL brands. One way to achieve such high standards relies on the underlying support of training staff. InterContinental Hotels Group provides training for hotel staff, including the management tools necessary to provide hotel staff with additional knowledge of the skills necessary to generate continuous improvement in revenue management, service delivery, and operating skills.. Improving continuously services to better meet the needs of its clients. Holiday Inn Crown Plaza always improves services by both its own policy and InterContinental Hotels Group's policy. That is, the hotel focuses on customer satisfaction first as measuring the quality.4. Anticipating the potential requirements of a traveling businessman, for example, makes a hotel more attractive. Holiday Inn Crown Plaza capitalized on its ideal location and deliberately put in place amenities and facilities to suit the changing needs of the business traveler. There is the Business Centre equipped to provide all business needs. Services include stenography, telex, facsimile, cables, word processor, Internet connection, photocopying, mailing, translation, full secretarial services, courier service and other business-related services. Private conference rooms and offices are also available. There is the Executive Lounge, a private retreat for Crowne Plaza Club floor guests, provides the little extras "Executive Service" like all day complimentary coffee and tea, evening cocktails and canapes, personalised wake up calls with tea, 4-hour butler service, one suit pressing on arrival, as well as a packing and unpacking service. The exclusive Executive Lounge prepares a complimentary continental breakfast, beverages all day with cocktails in the evening, and maintains a library of international newspapers and journals.5. Central location, with easy access to entertainment place, and shopping centers, etc.At its very centre customer's discover the Crowne Plaza Bangkok. Situated on colourful Silom Road, next to the river, customers are right in the heart of the shopping center, jewelery, business and nightlife districts. Plus, the new SurasakSkytrain station is only a few steps away. 7. Competitive room rate but exceptional service. The new streamlined organization, which has in its portfolio leading brands including InterContinental Hotels, Crowne Plaza and Holiday Inn, is underpinned by more efficient use of regional and global resources and a structure that the group expects will drive greater innovation, customer focus and revenues by moving key resources closer to customers, partners and key growth markets.Hotel Rates ComparedCrowne Plaza $ 61Pathumwan Princess $ 65Sofitel Central Plaza$ 71Hilton International $ 7Imperial Queens Park$ 74Evergreen Laurel $ 8Marriott Resort Spa $ 86Dusit Thani$ 7Emporium Suite $ 106Pan Pacific $ 106Conrad $ 10Landmark $ 111Intercontinentalformer Le Royal Meridien $ 11Le Royal Meridien $ 11JW Marriott $ 115Hotel Plaza Athenee $ 118Royal Orchid Sheraton $ 118Banyan Tree $ 15Sheraton Grande Sukhumvit$ 1Shangri-La $ 18Sukhothai $ 167Peninsula $ 171Regent $ 11Grand Hyatt Erawan $ 177. Several discretional facilitiesEach room offers individual climate control, central air conditioning, bathroom with marble fixtures, hairdryer, colour television with CNN, ESPN, Star TV and video channels, radio, minibar, work desk with lamp, direct dial telephone, modem port and voicemail. There are suites, each with a separate living room, and the exclusive Crowne Plaza Club gives business travelers their own particular privacy. One room is specially adapted for disabled guests.Additional facilities include - Free morning newspaper delivered to the room - Internet access - Iron and ironing board - Separate hanging closet - Wake-up calls8. Crystal clear target customer. Starting July, the old name "Holiday Inn Crowne Plaza will be re-named as "Crowne Plaza Bangkok". This strategy is to differentiate the hotel from its competitorsmaking it a "class of its own." With its new brand name, the hotel's management is refocusing its target market. The Crowne Plaza targets niche marketupscale leisure and business travelers, while at the same time maintaining its midscale guests. Thus the Crowne Plaza can focus on our customers groups and accomplish the highest customer's satisfaction. . Support from its franchiser. Marketing teams for each brand develop strategic programs at a local, regional, national, and international level. InterContinental Hotels Group's marketing groups work in conjunction with regional sales force to maximize efficiencies while maintaining focus on strong results. BHR Capital (BHRC) is an exclusive financing service for the franchisees of the InterContinental Hotels Group System. For all hotel financing needs, BHRC can get the most competitive terms and conditions available for qualified owners by coordinating with third-party funding sources and matching the specific funding need with the lender best suited to fill that need. BHRC offers a full complement of financial products to help the investors in our brands maintain superior hotel properties that create guest preference and deliver superior financial returns. These comprehensive financial products are exceptionally competitive10. The list of the world's top 0 hotel chain. The World Wide Web, as an interactive communication medium, is still in its infancy stage. At present it is mostly the larger hotel chains which have begun to explore its potential to develop long-term relationships with customers. The smaller hotel chains are still not doing so, probably because they are lacking in financial and marketing resources, or only want to cater to a more localized or nationalized market. Thus, the Web still has a long way to go in terms of its development as a relationship market tool, which is very much dependent upon customers demands, hotel companies willingness to let their web sites assume a bigger marketing role, and the available technology. However, there seems to be widespread confidence within the hotel industry of the future of the web as a marketing mechanism. For Crowne Plaza, it is the one of InterContinental Hotels and Resorts worldwide which range in the world's top 0 hotel chain as shown in below table. Highest Number of Features ( Top 10% of Hotel Web Sites)Hotel Chain No. of Web FeaturesSheraton Hotels & Resorts 7Hilton Hotels & Resorts 5Best Western International Hyatt Hotels & Resorts 1Marriott International 0Inter-Continental Hotels 0Destination Hotels & Resorts 0Westin Hotels & Resorts 18Days Inn of America 17Rosewood Hotels & Resorts 17Holiday Inn Worldwide 16Rennaissance Hotels & Resorts 16Radian 15Shangri-La Hotels & Resorts 14Weaknesses1. No quiet and scenic surroundings As the hotel is located in downtown, some tourists do not like these surroundings because it is very confusion. The tourists may want to leisure in the place that is peace and beautiful scenery. Therefore, the hotel may loss some customers because of its environment. . Hotel's layout layout strategy is not good in the aspect of Chinese people, especially, the crystal ballroom that is located at the lower level (underground) of the hotel. For Chinese people, they think negative because it looks like go down to the basement. If they would like to have celebration such as weddings ceremony, grand opening ceremony, etc. Chinese people will not go to arrange the auspicious ceremony there. Because most of the Chinese people still believe in Huang Jui or Feng Shui. However, the hotel had an adjustment by used crystal chandelier in order to make the ballroom more elegant. . Medium number of guest rooms The hotel offers 76 luxuriously appointed guest rooms situated in two towers, Plaza and Crowne. Crowne Plaza Club rooms provide the discerning traveler with exclusive accommodation and services for a more luxurious stay. When compared with competitors, the hotel can not achieved in the economies of scale due to limited area. Crowne Plaza cannot expand. Therefore, the operation cost of hotel is higher that competitors.4. Many competitors in the same area. At Silom and Sathorn road, there are several other reputed hotels. That is, Crown Plaza tries to compete these by marketing strategy all the time. SILOM/SATHORNMontien54 Surawong Road SILOM B 00-6000 Tawana Ramada80 Surawongse Road SILOM B 000-600 Pan Pacific5 Rama IV Road Suriyawongse SILOM US$ 10-50 Dusit Thani46 Rama IV Road SILOM US$ 10-60 Swiss Lodge Convent Road SILOM B 75-760 Monarch-Lee Gardens Bangkok188 Silom Road SILOM US$ 5-70 Sukhothai1/ South Sathorn Road SATHORN US$ 15-650 Westin Banyan TreeThai Wah Tower II SATHORN US$ 11-6 Park Suanplu Exclusive Residence Soi Suanplu SATHORN B 800-4500 Holiday Inn Crowne Plaza81 Silom Road SILOM US$ -0 Shangri-La8 Soi Wat Suan Plu RIVERSIDE US$ 15-40 Oriental48 Oriental Avenue RIVERSIDE US$ 10-750 Royal Orchid Sheraton Captain Bush Lane RIVERSIDE US$ 0-165 Opportunities1. Growth in airlines discount, stimulating intra-regional travel and encourage tourist to travel.. 'Safe haven' markets capturing displaced leisure ad conference demand Regional leisure travelers come to Thailand for one reason that is to shopping. Bangkok now has a good reputation for shopping from luxury goods at the Emporium to exotic handicrafts at the Weekend market. It remains to be seen how competitive Thailand will be for the leisure traveler in the international competition and whether marketing the country's natural resources and natural beauty will be an effective way to bring those travelers to Thailand. . Increased domestic and intra-regional travelThailand Tourism MarketMonthly International Arrivals 000 001Source Tourism Authority Thailand4. Government support of faltering tourism industries. A new governmental campaign called Be My Guest was launched this November in London and is aimed at promoting Thailand as a value for money destination for 00 and 00. The Prime Minister will appear in the Be My Guest television ads, encouraging foreigners to come to Thailand under the Be My Guest program. The pitch in the new campaign is for visitors to enjoy Thailand's unique hospitality and friendliness.5. Weakened currencies against the US dollar, encourages international inbound and domestic tourism6. High barrier to entry Hotel entry barriers, which include economies of scale, infrastructure, and product differentiation, are significant particularly for those who will venture in deluxe or first class operations.Economies of scale force a new entrant to come in at relatively large scale and risk strong reaction from existing firms. Consequently, requiring substantial start-up costs and with the appreciation of land and high construction costs. Moreover, an entrant would need high start-up costs from advertising, image building to offset leverage of existing prominent hotels. Training and development costs, necessary for quality hospitality services, are also considerable. Finally, hotel differentiation exists in the industry. Established hotel have brand identification and customer loyalties, which stem from past reputation and customer service.Threats1. Further weakening of the world economies.In addition to the general slowdown in Europe and North American, certain sectors have been hard hit, including IT and telecom. Business travelers to Thailand from these sectors are off significantly. There is as well as a noticeable decline in the number of bankers or others in financial business. The lack of bankers suggests a falling off in investment interest by members of the international financial community.. Lower American visitors demandHow American travelers are responding to unprecedented challenge and change economic recession and 11 September have had a major impact on American travel. Business travel will decline more than 4% this year. Leisure travel will be up just %. Total travel expenditures, which declined nearly 6% in 001, will not recover until 004. That is, American travelers have altered their behavior and traditional travel patterns. Americans went back to the basics. They are travelling more domestically and closer to home. They are travelling more by car and less by air. They are travelling with family members and visiting heritage, cultural, and outdoor recreation sites more often. They are booking later and they are spending less. The impact of these changing patterns has been uneven.. Further contraction of already weakened Asian economies Economic EnvironmentSource Consensus Economics From graph, the growth rate especially in Western Europe and North America, reduces. Those are major target customer of most hotels in Thailand4. Fall in consumer and business sentiment during war and SARS Growing alarm about Severe Acute Respiratory Syndrome (SARS) is having a far-reaching impact on Thailands travel and tourism industry and is likely to deprive the country of tens of billions of baht in lost revenue. The epidemic is now seen as affecting the travel industry more than the war in Iraq, which has also taken business away from airlines, hotels and tour operators. Fear of the virus has nearly wiped out all outbound tour bookings from Thailand between now and June, while inbound tourist numbers have dwindled by 0 percent in the first quarter. Updated data gathered by the industry showed that 5 percent of outbound trip bookings up to June had been cancelled. And inbound tourists dropped by 0 percent in the first quarter due mainly to the war in Iraq and the SARS outbreak. The majority of cancelled flights were made by American, Middle Eastern and Asian tourists, especially Japanese. If the situation does not improve, expect another drop of 0 percent or more in the second quarter As a result, hotel occupancy was now expected to be down 0-0 percent from the same period last year. Just last week the industry had been talking of a 10-15 percent decline. 5. In ASEAN country have high competition to persuade travellers and investors to their own country. 6. Some government policy.There has been a widely reported perception among investors and business people in the foreign financial media that Thailand's Government has been less than friendly to foreign investors and that the current government's has shifted policy away from foreign investment to encouraging populist policies such as the 0 baht medical system and the one million baht per village scheme. This perception might also have been a contributing cause for the fall off in bankers staying in his and other five-star hotels. 8. A terrorist attack on the global economy and could be expected to put the South East Asian recovery on hold caused a major crisis in the airline, insurance and tourist industry.Tourism is a major contributor to the economies of many developing/low currency and developed countries like Thailand, Malaysia, and Singapore. Thailand is one of Asias premier tourist destinations. So, how much of this was due to the terrorist attack, and how much to unrelated factors such as corporate malevolence. The global terrorist movement was moving to base itself in South East Asia, as the Middle East, Europe and North America started to become too hot. With majority Muslim populations in Indonesia, Malaysia, the Philippines and even Southern Thailand, it was not that hard to blend into the crowd. It was also accepted practice that greasing palms of officials in those countries may cause them to look the other. South East Asia may well just have lost its brand as a safe tourist destination. In an increasingly unsafe world, tourists may opt just to stay home. The tourism industry is key to the economic prospects of South East Asia. Foreign exchange. The spin off to retail, airline, and many other spin off industries is also significant. All in all, industrial and consumer growth, tourism industry in South East Asia slowdown in economic growth. VERTICAL INTEGRATION AT CROWNE PLAZABefore we analyze the extent of vertical integration at the hotel it is important that we understand as to what do we mean by VERTICAL INTEGRATION .Vertical integration - IT is the extent to which an organization "owns" the network of which it is part. This consists of opening or purchasing a supplier to one's business Backward vertical integration or purchasing an organization that is a customer to one's business Forward vertical integration. The act of integration is counted as a type of diversification, since it involves acquisition of a new business or it involves combination of two or more components of the marketing channel. There are many ways of utilizing backward integration. E.g. a restaurant or hotel gets into the bakery, linen, or produce an equipment. Forward integration is not common in hospitality. E.g. a hotel purchasing a travel agency or reservation system. Often, firms that want to pursue integration strategies do not have adequate funds or expertise. Common options include;• Joint venture is the combining of resources with another company for mutual benefit.• Strategic alliance occurs when a smaller company, generally with expertise, time, and little money, joins with a larger company with money or available credit, business background or know how.• Franchising is the licensing of others to operate a business using the firm's operating system and brand name.• Management contracts include a variety of agreements between those that have the expertise and reputation for successfully operating a particular type of business and those that own the business. • Acquisitions are basically the outright purchase of another business that may continue to operate under its own name.• Mergers occur when two or more firms are combined to create one firm.Objectives of vertical integration Benefits of Vertical IntegrationVertical integration can have a significant impact on a businesses performance. There are so many advantages in several aspects.Costs Vertical integration can help a company reducing the cost by avoiding transportation cost, vulnerability of increases in raw materials costs, the transaction costs associated with dealing with vendors or retailers and capturing upstream or downstream profit margins. Moreover, a company can greater control costs and supply components through Product innovation The highly integrated businesses the more innovative product will be. In both mature and growing markets, high levels of integration correspond to high rates of new product introduction. The same pattern holds regardless of whether technology is changing or whether the business has a small market share or a strong competitive position.Risk Reduction A company can reduce risk by product portfolio diversification and faster entry and payback of inputs so a company does not have to worry about lacking of raw materials or lateness of suppliers.Differentiation & flexibility Vertical integration provides more opportunities to differentiate by means of increased control over inputs. It means that companies have more alternative to choose inputs in term of both variety and quality. Economies of Scale Because of large production quantities, the firm can benefit from economies of scaleDrawbacks of Vertical IntegrationAlthough vertical integration has many attractive advantages, there are also some disadvantages that companies should consider.Costs To do vertical integration needs a huge budget for fixed cost and specialized management at multiple levels of systems. Moreover, this will require radically different skill and capabilities. So companies have to hire specialists to run these parts.RelationshipThe addition of the new activity by vertical integration places the firm in competition with another player with which it needs to cooperate. The firm then may be viewed as a competitor rather than a partner. In addition, integrated firms must deal with transfer price dilemma which can create serious morale and other internal problemsFlexibility & product variety Vertical integration results in fixed sources of supplied and less flexibility in accommodation due to previous upstream or downstream investments. Furthermore, if significant in-house development is required, vertical integration will decrease ability to increase product variety.Effects of vertical integrationQuality Because firms can select raw materials by themselves, they have higher potential control of quality of products. Speed & Response timeFirms can control producing time more efficiently due to producing their raw materials by their own manufacture. Moreover, they will be free from transporting time limited.DependabilityFirms tend to more independent from supply chain. They do not have to care about supplier power which has ability to increase price or less productivity.FlexibilityThere are pros and con of vertical integration in flexibility. Firms have more flexibility in term of variety and differentiation but less flexibility in term of investment and accommodation as mentioned aboveCostFirms maybe have increasing cost of investment in short term but they will gain more overall benefits according to less cost such as overhead cost, transportation cost and taxes by reducing risk in long run.Vertical integration strategyWhen a firm decides to do a vertical integration it needs to formulate a strategy for this purpose .The strategy needs to focus on three main points which are 1. The direction of expansion - The firm needs to make a decision as to which direction will it focus to do its vertical integration whether it will go for a backward or a forward integration or both .This decision is important as the firm has to identify the link in the value chain, to which if the firm applies its vertical integration will benefit it the most .The direction of expansion is a very difficult one to decide as the manager of the firm would like to be close to the customer with forward integration and as well as save up on cost with the help of backward integration. . The extent of expansion - After its decision on the direction of expansion the firm also needs to decide in its vertical integration strategy as to what extent will it expand in that direction. This decision mainly focuses on the firms decision as to whether it would like to a total integration that is do everything in upstream/downstream or be specific in choosing the activities that It would like to do and also as this stage of decision the firm has to choose one of the methods of vertical integration mentioned above to achieve its integration plan. . The balance among the stages - After the above two decisions when the firm is in the process of doing a vertical integration it needs to focus and maintain a balance among different stages of vertical integration. This is a very crucial decision process and very tempting one too for the mangers as they realize the benefits of integration they want to go in to a complete integration and since the firm is new in the business it needs to be very careful and strike a balance between its core business and the one's its implementing in to its vertical integration .Forward integration at the hotel-The crowne plaza uses a similar forward integration to other hotels in the group through the internet. The crowne plaza uses its web sites such as www.ighplc.com and www.crowneplaza.com to get in direct touch with the customer in order to eliminate the travel agents during the choosing and booking process. Through the use of internet the hotel has a direct one to one interaction with its guests and gives them information as well as flexibility in choosing the dates, rooms & packages being offered by the hotel and at what prices. The internet booking process is fast, flexible and moreover less tedious and cumbersome when compared with the traditional booking process. With this forward integration it is beneficial to the guests in the way that they save money on calling up the travel agents and other additional costs for the hotels if they go through the middle men. This is all the benefits that the guests receive from forward integration what's in it for the hotel? The hotel has even larger benefits involved with the forward integration as the guests directly book with the hotel it saves the hotel on the margins it has to pay the travel agents and third party web sites this increases the contribution margin per guest and profitability of the hotel as a whole.The effect of forward integration can be better explained with the help of the table below. Backward integration at the hotelThe crowne plaza hotel currently has two major backward integration initiatives going with the help of its sister hotels of holiday inn.They are doing the backward integration with the help of other hotel group members because doing this individually can ask for huge amount of resources as well as it would help the over all initiative of the group to cater the guests with the same quality all around the world .Wine processing The wine processing the newest venture which the crowne plaza has entered in to . Right now the objective of the hotel is to import the grapes from France, Australia and use local Thai varieties to process the wine in Thailand so as to serve its guests high quality of wine at lower cost. Besides the high quality and lower cost the purpose of the initiative is to minimize the import duties it pays for the alcohol import. As the analysis of threats reveals that in the future the hotel has to work at higher cost and the same revenue due to competition this way of lowering cost is very significant and important for the hotels long run. There is also the benefit from the economies of scale which it will get from processing for all the group hotels in Thailand. Brochure printing This backward integration has been a part of crowne plaza for a long time now. The hotel in association with other group members does its own printing of brochures and other printing because the first impression it creates in the guests' mind is through the print material about the hotel. The hotel purchases the best quality paper and printing ink to make its brochures as it wants to maintain its quality and also compete with the other hotels brochures the management took the decision that it should take this part in its own hand. The designing too now is done by hired employees of the group. The concern here more on the quality than the cost but since there is always the bulk printing of the other group members and cost divided it automatically becomes very cost effective for the hotel. The printing factory is located in Bangkok and there is no big transportation cost incurred by the hotel. RECOMMENDATONThe growing yet competitive global economy necessitates businesses to continuously seek ways to execute more efficiently while delivering products or services to customer expectations of quality and timeliness. Hotels delivering services matching or exceeding customer expectation will be more likely to survive.1. The hotel should curb customer wait times at the airport. Communications and employee training were two factors to the process that would likely improve the process. Significant improvement was noted in operator courtesy and friendliness and decreased wait time. Allowing time to analyze processes within an operation can yield rapid improvements often without major financial expenditure. For example, many travelers can make up their mind to pick service or not.. Over the past year, the Hotel has been growing between 6 to 10 percent of revenue. The management is going to renovate the hotel to keep up with Hotel's competitors and reposition the property for the upscale market for leisure and business, therefore, keeping with hotel's steady growth. However, when the management focuses on upscale market, it means that the hotel will lose other customer group and some revenues. In the hotel business, there are high fixed costs such as employee salaries; then, the management should manage carefully.. The Hotel should have the strong relationship with travel agents. Tour operators, incoming operators and travel agency groups can play a very important role as coordinators and packagers of various destination-focused travel services. These entities have a great deal of experience developing and selling packaged travel. So, they are the major channel where the Hotel can communicate with customers. 4. Coordination as partnership is the right strategy in these difficult times. There has never been a better time to work together. The Hotel can develop joint product offerings and marketing with other travel players, such as air & hotel city packages, car & hotel (Avis and Ramada), rail &hotel, theater &hotel, etc. BibliographyBob Stein, Marketing in Action for hotels-motel-restaurants, Ahrens Publishing company, Inc., 171Robert D. Reid, Hospitality Marketing Management, nd edition, Van Notrand Reinhdd, 18Roger Doswell and Paul R. Gamble, Marketing & Planning / Hotels & Tourism Projects, Barrie & Jenkins Ltd., 17Tom Powers, Introduction to Management in the Hospitality Industry, 5th edition, John Wiley & sons, Inc., 15Willian S. Gray and Salvatore C. Liguori, Hotel and Motel management and operations, rd edition, Regents / Prentice Hall Prentice Hall, Inc., 14www.crowneplazabangkok.comwww.passionasia.comwww.thailandrooms.netwww.bangkok.thailandtoday.comwww.hotelpricechecker.comwww.bangkokhoteltravel.com Please note that this sample paper on Holiday Inn Crown Plaza Bangkok is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Holiday Inn Crown Plaza Bangkok, we are here to assist you. Your cheap custom college paper on Holiday Inn Crown Plaza Bangkok will be written from scratch, so you do not have to worry about its originality.


Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!


Friday, October 23, 2020

ANALYSIS AND INTERPRETATION OF FINANCIAL REPORTS

If you order your cheap custom essays from our custom writing service you will receive a perfectly written assignment on ANALYSIS AND INTERPRETATION OF FINANCIAL REPORTS. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality ANALYSIS AND INTERPRETATION OF FINANCIAL REPORTS paper right on time.


Out staff of freelance writers includes over 120 experts proficient in ANALYSIS AND INTERPRETATION OF FINANCIAL REPORTS, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your ANALYSIS AND INTERPRETATION OF FINANCIAL REPORTS paper at affordable prices with essay writing service!


I have examined the Profit and Loss Statements and Balance Sheets for the two-year period of 00 to 004. The following report will evaluate the firm's profitability, financial stability and aspects of management efficiency as measured by various financial ratios. Comparisons will be made where possible, both within the organisation and with the current industry averages. Recommendations will also be suggested for the areas in need of concern. FINANCIAL STABILITYThe current ratio measures the business's financial health, indicating if the business would be able to meet its current obligations by measuring if there are enough assets to cover the liabilities. For 00 and 004, the business's current ratio was 1.11, 0.1 respectively, both times above the industry average. However, although the current ratios for the two years were above the industry average, the common rule of thumb is 1. For 004, the ratio was below 11, and can therefore the current assets of the business would not be sufficient enough to pay current liabilities. This situation seems to have been brought about by the use of short-term funds to purchase a long-term asset the land and buildings. Such a practise is not desirable and could result in long-term problems for Mr Lee. The equity ratio measures the percentage of funds provided by owner. For 00, the funds provided from internal sources (the owner, i.e., Mr Robert Lee) were 4.44%. This figure indicates that Mr Lee was 4.6% above the industry average. The other funds must be debt funds that come from outside sources (liabilities). During 004, the equity ratio dropped to 40%, 1% below the industry average. It is a good time to borrow due to low interest rates and tax-deductible interest. Buy cheap ANALYSIS AND INTERPRETATION OF FINANCIAL REPORTS term paper


EARNING CAPACITYThe gross profit ratio measures the profit per dollar of sales. In the year 00, Robert Lee Enterprises produced 40.8% cents in every dollar of sales as gross profit. During the year 004, this figure dropped by .10% to 40.8% although the industry average dropped by %. Mr Lee will have to ensure that this figure does not decline in the following year, as this will signify a loss and will not even produce a return for the owner. This figure can be increased by improved sales and reducing the cost of goods sold. If the gross profit ratio continues to decline over a considerable period, Mr Lee should be highly concerned. To ensure that this is not the case, a price increase should be considered, or an advertising campaign to increase the sales. The net profit ratio measures the net profit per dollar of sales. For the year 00, the net profit was 8.85%, which was below the industry average of % by 0.15%. For the year 004, the net profit was 10.8%, 1.8% above the industry average for that year. It was also an increase of 1.8% on the year before compared to industry averages which remained the same. For the following year, pricing practices, selling techniques and expense control will have to be monitored closely. Other ways to improve this ratio is to increase revenue through prices or advertising, or decrease costs in any way possible, perhaps even to the extent of reducing staff.The rate of return on Owner's Equity for Robert Lee Enterprises was well above the industry averages for both 00 and 004. The rate of return on owner's equity measures the return on investment provided by the owners. In 00, the rate of return on owner's equity was 17.6%, with an increase of .16% to 1.85% for the year 004. This is an exceptional figure considering it is over 4% above the industry average and improved by % for the following year, whilst industry averages dropped by 1% to 1% for the year 004. As a result, this is proving to be a very good investment for the owner with return higher than bank interest rates and the share market. MANAGEMENT EFFECTIVENESSThe turnover of accounts receivable ratio indicates how quickly customers are paying the business. The greater the number of times the accounts receivable turn over throughout the year, the shorter the time between sales and cash collection. For 00, the inventory turned over 4.5 times, compared with the industry average of 6 times, 1.4 times below. For 004 however, the turnover increased to 6.1 times, 0. above the industry average of 5. times. The business's turnover of accounts receivable therefore resulted in an increase of 1.48% compared with a drop of 0.1% times in the industry. There has been an improvement from 4. to 5.8 times per year, i.e. an improvement from 84 days to 6 days turnover. As this is still slightly over a normal 60-day credit period, it is obvious that the implementation of credit or collection policies is not quite efficient enough and needs further action. Management has done well to reduce the turnover of Accounts Receivable, but must still monitor and continue to improve this area. The turnover of inventories ratio indicates how often a business' inventory turns over during the course of the year. In 00, the turnover of inventories was .07 times, below the industry average of .5 times. In 004, this figure increased to .5 times, although still below the industry average of . times. Between 00 and 004 there was a slight increase of 0., however compared to the industries average increased of 0.40 times, this is not significant enough. The change in ratio shows an improvement from .07 to .5 times per year, i.e. an improvement from 176 days to 104 days. This indicates that the overall level of the business activity has improved. Inventory is being used or sold more efficiently. A slow rate of turnover can lead to losses due to deterioration of inventory or the need to sell at a lower margin in order to move inventory. RECOMMENDATIONSAfter analysing the 00 and 004 Profit and Loss Statements and Balance Sheets for the two-year period, it appears that the business is moving in the right direction, but not without problems and dangers. Attention must be given to halting the trend in the indicators of the businesses short-term financial stability. Further increase in sales activity is necessary, in particular cash sales so that the business is able to generate better cash flow and turnover of inventories. The most important aspect that Mr Lee should investigate is increasing the current ratio, otherwise the business will have to obtain finance from outside sources or liquidate some non-current assets. The credit policy of Robert Lee Enterprises should also be investigated in order to strengthen the procedures currently in place. The turnover of accounts receivable and cash flow and to minimise bad debts should also be a priority. To enhance future performance, Robert Lee Enterprises should consider expanding their distributive area, either expanding to cover a larger area in Queensland or look at inter-state selling. The sales team should consider a mail-out of the brochures to cover more area in a smaller amount of time. This would reduce the deterioration on the vehicles and allow more time to be spent on taking orders. Follow-up calls and weekly/fortnightly mail outs would have to make, but this will save time that would otherwise be spent on travelling, depreciation on vehicles and general expenses such as fuel. A web-site may be another way of reaching a larger market. It is evident that Mr Lee is a very intelligent businessman. The sales figure for 00 was $5000, and this increased in 1-year to $70000. This $00,000 increase however, was not followed through to the net profit. Mr Lee has purchased motor vehicles (the account increased by $0000), as well as Buildings and Land (totalling $10,000). In the beginning of 004, there was an extraordinary expense, fire damage, but this $18000 can be expected to appear the following year, as an insurance claim should have been claimed, and the insurance company should cover the fire damage. The management of Robert Lee Enterprises has done well with improvements in most areas although it still has some challenging tasks ahead of it.


Please note that this sample paper on ANALYSIS AND INTERPRETATION OF FINANCIAL REPORTS is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on ANALYSIS AND INTERPRETATION OF FINANCIAL REPORTS, we are here to assist you. Your cheap research papers on ANALYSIS AND INTERPRETATION OF FINANCIAL REPORTS will be written from scratch, so you do not have to worry about its originality.


Order your authentic assignment from essay writing service and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!